Wednesday, November 05, 2008

Ideas are everywhere

We tend to think of ideas as the preserve of some special class of people or 'ideators'. But they are everywhere and in everyone.

This little stall selling ice golas at Linking Road, Bandra, stopped me in my tracks yesterday. As they say, "Sirjee - what an Idea!"

Ice golas are one of the most satisfying summer experiences one can have. But like most middle class Indians I have been conditioned to avoid them. Because of the generally suspect quality of the ice.

So this 'mineral water ice' is a great idea. But what makes this ice gola haathgadi a 'must visit' is the google-inspired branding. It's so witty and well executed you say to hell with my sore throat: "I gotta try it".

Please do note the attention to detail...

As for the gola itself - I tried my favourite kala khatta and what can I say? It's good but nothing out of the ordinary. An additional hygiene factor with 'Gogola' is that it comes with a plastic straw instead of wooden tinka.

But see the premium I happily paid - thirty bucks! - for a 'brand' rather than a commodity. There's a lesson in it for all of us in there.

If you've seen anything interesting in streetfood and have written/ blogged about it let me know and I'll share it here:)


  1. awesome, though 30 is still steep !

  2. oh man.. this is totally awesome!!

  3. What an idea, indeed. My 2 cents on this would be - this guy may find this model difficult to scale. Once scaled up - Google guys will definitely notice it and try to put breaks on it (probably on grounds unfair use of the brand name). And now, since you have blogged about this - it will definitely be noticed.

  4. That is some creativity.
    Hats off!


  5. hark! I remember the April Fool's joke that Google had pulled by introducing the Google Drink .. well looks like someone turned the tables on them :-)

  6. Anonymous11:52 AM

    What an Idea !!!

    Who is the mastermind behind this mindblowing idea ??

    I think this idea is brainchild of a Internet geek who is not getting any job and trying to earn ;)

    Just kidding.... Don't mind....

    Pls tell us the owner of this cart....

  7. this is awesome stuff.. who says creativity lies in the boardrooms...

  8. Its all abt creativity... too good one

  9. hey recently i posted an article on branded Paan. Check it out & if you want can include in your blog.


  10. this is the most brilliant thing i have ever come across. Great mumbai ingenuity at its very very best :) i love this city


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