Wednesday, September 27, 2006

Online matrimony: a few surprises

That's a screenshot from popular online matchmaker

So far so good. HT reports that "online matrimony in India is becoming one of the fastest growing businesses, with a growth trajectory of as high as 90 per cent annually in some cases".

According to an Internet and Mobile Association of India (IAMAI) report on Matrimonial Search... in the fiscal year 2005-06 these services garnered Rs 58 crore, in the current year the amount is expected to cross Rs 98 crore. There has also been a surge in member subscriptions from 4 million in 2004-05 to 5.5 million in 2005-06. Membership is estimated to grow to 7 million users by the end of this year.

Several of these sites have received funding and now advertise on TV. Along with wider choice and more control to the actual bride/ groom than the traditional route or parent-centric newspaper advertising, some sites claim to be offering additional services such as profile screening. Not sure how they do this - and is it for the premium memberships only?

That said, my sole experience with online matrimony was registering a profile for a cousin whose parents were like, "Chalo yeh bhi try karte hain". But online matrimony is something you have to take charge of yourself. Responses started poured in but my cousin was painfully shy and did not wish to trawl through the humongous number of emails. I mean, she'd rather someone else did the dirty job for her.. which really does not work.

Online matrimony is a project just like offline matrimony. It requires considerable time, energy and capacity to reject/ accept rejection.

Another friend who got divorced some time ago put up her profile on a few of these websites. Her complaint is that guys are way too 'chipku' for her liking. "You exchange a couple of emails and a few phone calls and next thing you know the guy wants to fix a date to get married", she says.

After one marriage that ended painfully, she would rather get to know someone a little better than jump into another potential disaster zone. But the guys in their 30s who would respond to her profile are in a hurry to 'settle down' and don't seem that picky!

Of course the opposite attitude seems to prevail on 'dating' sites. Most guys on those sites are looking to have a good time ie get sex and do not hesitate to say so in their very first email. As if.. that turns on women. Especially when it's done with complete lack of style.

An interesting experiment was carried out by HT's Brunch supplement a few Sundays ago. One of their staffers registered two profiles on a dating website. One was an 'adventurous, fun loving, 'wants to live life to the fullest' type' and the other a more staid description.

Profile 1 was flooded with response (the sex variety) while profile 2 got barely a trickle. And a male journalist who registered his profile got.. absolutely no response.

Reminded me of my experience with starting India's first dating column back in 1994. 'Saturday Date' was a column I started in the 'Metropolis on Saturday' which featured profiles of young professionals who wanted to meet interesting people, but not necessarily get hitched right away.

The column only featured 4 profiles at a time - many were friends who were persuaded to try out something new. Response mechanism for the guys was simple: they printed their telephone numbers. For the girls, respondents had to write in, c/o the newspaper's address. I would actually screen them - chuck out the 90% rubbish that came in and hand over just a few decent/ interesting ones (rarely did you get both together!) to the girl in question.

And yeah, in the line of duty I too went on a couple of dates. Got bored out of my skull... but I guess someone may have found someone. And now, with technology enabling a far higher degree of pre-meeting communication, surely the 'success rate' is much higher!

The biggest problem
Back then, and even now, the success or failure of a dating/ matrimonial site hinges on one simple fact: how many girls are registering?

I think the 'open-to-dating' women have enough choices in real life, when they are in the college-age bracket. The trouble starts when you finish your education and into your second job by which time you may have a limited social life and little opportunity to meet new people. That's when they turn to matrimonial websites.

So dating sites suffer from an awful girl: guy - I think 1: 10 would be a fair estimate. Matrimonial sites, according to IAMAI stats have a gender ratio of 69% male, 31% female, which is far better.

But surprisingly, 37% of registered users on dating sites are between age 18-25... so I am guessing they are actually using it for dating purposes. But perhaps the 'matrimonial' purpose of the website cues that 'I am not that type of girl/ guy'. As in I may eventually wish to marry you.

What I did not understand however was this startling statistic:

Marital status
63% Unmarried
31% Married without kids
25% Married with kids
4% Divorced

Um... iska kya matlab? Why are only 63% of the people on a matrimonial website UNMARRIED? Yeh married with kids/ without kids ka chakkar kya hai?

And even if there were married types looking for someone to fool around with - or marry again - wouldn't they be more likely to masquerade as being 'unmarried' in the first place? So where and why this data is captured remains unclear.

The only plausible explanation is that these are uncles/ aunties/ didis/ jijajis of prospective grooms and brides. People like me, searching for other people. But still.. it creeps me out.

Will someone from the matrimonial industry please explain?


  1. Anonymous9:07 PM

    perhaps they have lost their husbands/wives and have kids.

    the 1:10 ratio sucks. really :P.

  2. This comment has been removed by a blog administrator.

  3. Hey - good food for thought... cant help mentioning, one grammatical error in the 4th paragraph, 4th line- Responses "started pouring in". And the comma missing in a couple of places.

    But i think ur guess is as good as it can get - maybe it is about people who are relatives of prospectives of grooms and brides...

    and as pravin put it the 1:10 ratio really sucks.

  4. "..
    b) Many, many young people are meeting through the internet. While dating sites have a pretty sad ratio of girls: boys (about 1:10 seems to be accepted standard!), matrimonial sites boast a healthy number of girls (and many profiles appear to be registered by the girl herself and not the parents).

    Unlike the traditional matrimonial classifieds the online version is much more egalitarian. And builds a certain comfort level. The girl and boy may exchange some emails or have chatted on messenger prior to meeting in person....."


  5. Anonymous3:53 AM

    i was thinking of matrimonial sites, although in a completely different situation a few days ago..wrote about it here..

  6. as someone who has used matrimonial sites, i can say that yes, a couple of them really stand out IF you are a paid services member... Then you can personalise responses and so on..
    I guess the success factor of these sites also stems from the fact that it allows you exactly as much privacy as you need, for example, you can decide whether you want to display your photo, or you want to upload a photo but password protect it, and so on.

    And yes, there are a lot of people on those sites there for anything other than matrimony. Its like the proverb 'to find a good melon, you must see a 100' !

  7. Blame it on laziness and technology that the old age system of reference through family and friends no longer exist as far as the present generation is concerned.These portals sound like selling a product with vital information so that one can at lesiure chose or throw accordingly.Offcourse once hitched one can always introduce his partner as....met on the net!
    Understanding a prospective grooms or brides family background,education,life style cannot be done on the net neither afterwards once hitched.The social circle,family friends and relatives play a very important role in deciding a partner.Lot of you might not agree and find me outdated but the fact remains simple that we do not get married to our wifes/husband but to the entire extended family of the spouse.Not that this method is 100% foolproof but sucess rate is quite high and the safety net is spread wide.

    Joydeep Saha

  8. Hi Rashmi,
    I started reading your blog recently(about 2 months ago) and I should I follow your blog regularly, I enjoy reading them because your thoughts are well put, since I reside out of India your blog is like place where I am insync with the young crowd of India. Man I feel older seeing the current trends.
    Anyways it was funny you mentioned about the Saturday Date in Metropolis on Saturday(MOS I used to call it). My father had introduced me that paper and I became big fan,I used to look forward to saturday morning when I would walk or cycle all the way to the railway station to buy that.
    To cut the long story short me and one my friend actually called up this guy on the saturday date, he promised to bring along a friend as well so we went on a double date. We had a nice lunch and became good friends. Though we lost touch with each other after a year or so I should say I did enjoy the friendship. Your article brought me back memory of those days, thanks! and you see we are connected in some way even before I started reading your blog :) The world is indeed a small place

  9. Anonymous11:22 PM

    often people looking for brides online are told to get a life offline. wonder why is that?

  10. There's clearly a mistake in the numbers presented below:

    "Marital status
    63% Unmarried
    31% Married without kids
    25% Married with kids
    4% Divorced"

    Since the above categories are all mutually exclusive (disjoint), they should not be adding up to over 100%.

  11. hi rashmi, discovered your blog today. i have read your articles earlier and have enjoyed them. i work in an ad agency and had pitched for a marriage portal account. so your post was interesting and informative. yes i too was piqued at the HT statistics! do check out my blog - a mash up of advertising, brands, culture, creativity and new media -

  12. Online matrimony is really serious business for everyone involved...But in your rather long article you have missed the key parameter 'What is the % of profiles in matrimony sites that is created by self and not by parents or cousins.' My guess is its only around 25-30% through some random browsing I did.

  13. well i knew guys lied about their maritial status..
    but 13% are confessing of being married... strange

  14. Although we call it online matrimony, the sites have realized that they need to beef up their offline presence in order to grow. is opening Shaadi points and Bharat Matrimony is also opening new branches.

    If uncles, aunts and parents create the profiles, some of them will not be comfortable with technology and they would need guidance on how to create a good profile which can attract attention.

    Another common complaint is the unusually high number of spelling and grammar mistakes. If the matrimony sites offer to do spell check and grammar check for a fee, it can turn out to be a huge hit as this might result in increasing the responses.

  15. On line marimony sites has become money spinners . It is very little help to honest searchers. they are left of track by these matrimony sites,demanding payments ,but no results leaving searchers to run after them. their should be some regulators for these sites

  16. Rashmi,

    You are dropping a lot of numbers and stats without mentioning its source.
    I have my doubts about their authenticity....

  17. Just found this new site. They have merged the profiles from more than 10 leading matrimonials sites. Very easy parameterized search is available there.

  18. Anonymous2:59 PM

    That is really a cool business and very successful in india for the last 2 to 3 years Brad

  19. It has become a business than helping the brides and grooms to select their the partners. These columns are spinning money. they ade not reliable nor get matching pairs of the indivisual.

  20. I think there is a MAJOR dearth of "good guys" on these sites and I speak from experience. Also for some of them - soliciting sex even on these sites is not an issue.

  21. Anonymous3:25 AM

    I've actually been doing quite a bit of research on this topic and the changing views of marriage in the Indian culture. Thank you for touching upon this important topic in your blog.
    I'd like to find out what role the Internet and matrimonial websites have in this shift from traditional to non-traditional views on arranged marriages. If anyone would like to tell me their views on this topic, please go to:
    and fill out a survey.

  22. Anonymous3:25 AM

    I've actually been doing quite a bit of research on this topic and the changing views of marriage in the Indian culture. Thank you for touching upon this important topic in your blog.
    I'd like to find out what role the Internet and matrimonial websites have in this shift from traditional to non-traditional views on arranged marriages. If anyone would like to tell me their views on this topic, please go to:
    and fill out a survey.

  23. india online search

    Here's some useful info on india online search
    which you might be looking for. The url is:

  24. I agree with you about spending time, but there are a few other things that piss people off. I for one hate it when people do not respond or do not use the spell checker. I just made a whole list here

  25. Anonymous12:25 AM

    Same old corruption and sleazy business minds have tarnished the online business boom in India. Most of these big name matrimonial sites -, "steal" profiles from community oriented non-profit traditional marriage bureaus like tejaswini. It is disgusting to see such dirty business practices from and who claim to have trusted and verified profiles. Most of the traditional marriage bureau owners who are middle aged and have built their business through trust and sincerity have been cheated and robbed of profiles by these online matrimonial sites.

  26. help to search for profiles in Indian matrimonials & wedding services. This site also covers Kerala Matrimony, Punjabi, Hindi, Tamil, Marathi, Muslim Matrimony, Bengali Matrimony can find ur perfect match through our site.
    best wishes

  27. hello sir! good day! i am from the philippines and i have seen your blog, would you also state the different good effects that matrimonial websites have given you because this is my study in one of our requirement in english to make a term paper. thank you very much, i am waiting for your response!

  28. I have found one new matrimonial web site called, they say its 100% FREE and you can write email message also without pauing any thing on the site. My question is that is that true and if it is true then how they will be generating money from that to support the business ?


  29. I have found one new matrimonial web site called, they say its 100% FREE and you can write email message also without pauing any thing on the site. My question is that is that true and if it is true then how they will be generating money from that to support the business ?


  30. Hi,
    Well this is a nice Blog on most important facts. I am happy to read this. But I am looking more and more info. Please add some thing more. I shall link from my blogs to this blog to day itself.
    More than 2000 searchable profiles are there in the data base and since this is free nothing for you to lose. So act now and start to find with a suitable person to share your life.
    How are you? Are you looking for a free and absolutely apt matrimonial web site to register your profile for free as well as to search and find apt partner to share life. Here is matrifind matrimonial for you. Free to join, free to search and find apt person for you. Whole service is free. Logon to
    Later come and search for suitable profiles. We are going to promote this new service heavily so millions will login to the site all will see your profile free. So act now and visit the site to register now.

  31. Hi!

    I found this caste based website for brahmins....! Cheers!

  32. Anonymous9:03 AM

    减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    论文代写 代写论文
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    噪音计 红外测温仪
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    酒店预定 北京酒店预定 北京酒店
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

  33. Anonymous8:52 AM

    ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,

  34. Anonymous7:56 AM

    看房子,買房子,建商自售,自售,台北新成屋,台北豪宅,新成屋,豪宅,美髮儀器,美髮,儀器,髮型,EMBA,MBA,學位,EMBA,專業認證,認證課程,博士學位,DBA,PHD,在職進修,碩士學位,推廣教育,DBA,進修課程,碩士學位,網路廣告,關鍵字廣告,關鍵字,課程介紹,學分班,文憑,牛樟芝,段木,牛樟菇,日式料理, 台北居酒屋,日本料理,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,台北結婚,場地,住宿,訂房,HOTEL,飯店,造型系列,學位,SEO,婚宴,捷運,學區,美髮,儀器,髮型,看房子,買房子,建商自售,自售,房子,捷運,學區,台北新成屋,台北豪宅,新成屋,豪宅,學位,碩士學位,進修,在職進修, 課程,教育,學位,證照,mba,文憑,學分班,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,台北住宿,國內訂房,台北HOTEL,台北婚宴,飯店優惠,住宿,訂房,HOTEL,飯店,婚宴,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,結婚,場地,推車飲茶,港式點心,尾牙春酒,台北結婚,婚宴場地,結婚,婚宴場地,推車飲茶,港式點心,尾牙春酒,台北結婚,場地,居酒屋,燒烤,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,美髮,儀器,髮型,小套房,小套房,進修,在職進修,留學,證照,MBA,EMBA,留學,MBA,EMBA,留學,進修,在職進修,牛樟芝,段木,牛樟菇,關鍵字排名,網路行銷,关键词排名,网络营销,網路行銷,關鍵字排名,关键词排名,网络营销,PMP,在職專班,研究所在職專班,碩士在職專班,PMP,證照,在職專班,研究所在職專班,碩士在職專班,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,SEO,廣告,關鍵字,關鍵字排名,網路行銷,網頁設計,網站設計,網站排名,搜尋引擎,網路廣告,EMBA,MBA,PMP


  35. The popular Matrimonial Search Engine Powered by Google


Disqus for Youth Curry - Insight on Indian Youth