Just a quick additional point re: my previous post about what girls - and some guys - will be spending on - Hair.
Mainly: colouring, highlighting, straightening.
A few years ago, spending upwards of 2000 bucks to jazz up your hair was unheard of. Now, it's not a big deal.
I guess the hair industry needs to thank the following:
The women on the idiot box : Vamp or bahu, there is scarcely a woman on the telly with her hair less than perfect - or in its original colour. Daily exposure to 'wow-looking' hair has no doubt fuelled the desire to have the same in the aam junta.
What they realised was that no one is 'born' with it. Good hair is just the result of hours spent 'investing' in one's hair with the help of a trained professional.
Farhan Akhtar: Celeb hairstyles have been copied in the past. But Dil Chahta hai made hair 'cool'. The resulting publicity for Adhuna Akhtar's and Juice hair salon (which had patrons willing to shell out 800 bucks a cut) was a new high point in India's 'hair history'.
Postscript: Adhuna fell out with the financial partner of Juice and has now set up a new salon called Bblunt in Bbandra.
The Trend
There was a time when using shampoo used to be an upmarket thing. With two rupee sachets flooding the market everyone does. At the same time, young women have become more conscious about their hair and coloured/ straightened hair needs more 'advanced' products.
So, even as the mainline shampoos go mass, there will be an increasing number who will switch to using 'salon' shampoos and imported brands, even though they may cost Rs 200-400 a bottle vs Rs 40 bucks for the regular Pantene/ Sunsilk.
Also, haircare is a more unisex activity than say, getting a facial. Despite all the talk about metrosexuality you can be sure that few men will venture into waxing or bleaching. Hair? Sure. That's studly enough.
Young men have always been obsessed with their hair. In decades past, they's keep a comb handy in their back pockets, and constantly run it through their hair - with the aid of scooter and car mirrors. Woh naubat aaj nahin aati, simply because they ensure it's gelled into place.
The trick is for cosmetics companies to get us to use more of their products. Already from simple oil and shampoo the youth population at least is graduating to hair serums, gels/ wax, anti frizz products, leave-in conditioners.
Apparently women in Korea use 12 products every morning on their face including stuff like "pre-moisturisers"...
The Big Question for marketers: How to sell us stuff we don't really need but makes us feel good :)
Hmm...You don't need to have that negative outlook. Maybe the big question for marketers is just How to sell us stuff we don't already know we need
ReplyDeletewell yello
ReplyDeletefor me.. its cool having long hair
i can headbang while playing the guitar
but i heard someone once say
THe Bald are the Beautiful
Regarding you big question to the marketers. They do it all the time. They sell you insurance, they sell you lifestyle products. Heck BJP even tried to sell a budget citing the 'feel good' factor.
ReplyDeleteI love the smell of consumer culture in the morning.
ReplyDeleteI went back to India 2 years ago, and in the city no one gave a shat about my gelled/sprayed/nuked hair.
I went to visit my cousins in the outlying UP towns and villages. They took one look at my styled hair and began to uncontrollably laugh like hyenas. They'd touch it and say it feels like reeds. What the hell did I do to my hair?
It immediately put me in my place.
Why only hair...? Count the designer wear aswell. With retail therapy picking up in India and all the designers realising that its just not the couture that gives money, its pret line which offers volumes and yes more money...
ReplyDeleteApparel and accessories are something which already are re-writing new rules for retailing.
With regards to my idea for HAIR is something not so cool... I still prefer a normal shampoo, and colouring and highlighting is something which i think has more to do with the psychological reasons.. the attention seekers.. I think we should command it with our deeds or by being who we actually are rather than demanding that bit of attention..
But all said and done, at the end of the day its the attitude what matters... like someone even commented " The bald are beautiful"
* and yes i have a prefect share of hair on my head.. jst in case someone thought... :)
Hi Rashmi,
ReplyDeleteThis article is beneath you and ridiculous too - 800 rs hair treatment. Pl. do not concern yourself with the junk folks of this world.
Hi Rashmi: one more interesting news about hairs.The meterological dept uses only 'French Ladies' Hair' for graphing climatolofy in their offices
ReplyDeleteParthakrishna
减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
ReplyDelete明星代言 明星经纪公司
制动单元 铝壳电阻
modern abstract art sofa manufacturer
净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
保险箱 法兰 法兰标准
polycarbonate sheet 回流焊 波峰焊
压球机 注册上海公司 儿童摄影
牛皮癣 皮肤病 制氮机
食堂售餐机 校园一卡通
学校一卡通 ic卡售饭机
食堂售饭机 深圳一卡通
广东售饭机 机电设备安装
北京发票 代开发票
餐饮发票 住宿发票
广告发票
网络电话 免费网络电话
假发 补发
织发 植发
压滤机 板框压滤机
蒸馏水机 纯蒸气发生器
上海搬家公司 上海搬场公司
大众搬家 大众搬场
张家界旅游 香港旅游
深圳旅行社 打包机
收缩机 对讲机 电源模块
血管栓塞剂
售饭机 水控机 水控器
萎缩性胃炎 neoprene laptop bags
SEO优化
SEO优化 计量泵
胃炎 胃病
冷水机 冰水机
工业冷水机
北京特价机票 北京打折计票 北京国际机票
北京机票预定 北京飞机票
北京订机票 北京机票查询 饮料机械
银杏 水培花卉 企业宣传片 空分设备
化工泵 离心机
电话交换机 程控交换机 集团电话 集装袋
混合机 混合机
混合机捏合机 捏合机
捏合机导热油炉 导热油炉
导热油炉 反应釜 反应釜
反应釜 spherical roller bearing
搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
韩国饰品批发 模块电源
X架 超薄灯箱> 易拉宝 展柜制作
代理服务器 游戏加速器 网络加速器
网通加速器 电信加速器 电信网通转换器
电信网通加速器 网通电信互转
网通电信互通 网络游戏加速器
美国VPN代理 美国独享VPN 美国独享IP
pvc ceiling panel Spherical roller bearings
SEO优化
安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
服装软件 服装管理软件 进销存软件
进销存管理软件 服装管理系统 服装进销存软件
进销存系统 进销存管理系统 免费进销存软件
吉林中医 东北特产
打包机
阳痿 阴茎短小 阴茎增大
早泄 前列腺炎 阴茎增粗 阴茎延长
国际机票 上海国际机票
国际特价机票 国际打折机票
砂磨机 砂磨机
砂磨机 卧式砂磨机
卧式砂磨机 卧式砂磨机
三辊研磨机 三辊研磨机
三辊研磨机 混合机 混合机
混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
干粉砂浆设备 干粉砂浆设备
干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
北京婚庆 北京婚庆公司
400电话
办证 呼吸机 制氧机
亚都 亚都加湿器 亚都净化器
亚都装修卫士
饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
安利产品 马来西亚留学
网站优化 网站推广
衬布
代写论文
代写论文
论文代写 代写论文
磁力泵
离心泵
化工泵
隔膜泵
螺杆泵
潜水泵
油泵
耐腐蚀泵
泵 水泵
拖链 防护罩 排屑机 塑料拖链 钢铝拖链
化工离心泵
计量加油泵
自吸式离心泵
管道油泵
自吸式排污泵
潜水排污泵
自吸式磁力泵
耐高温磁力泵
不锈钢多级离心泵
多级离心泵
耐腐蚀自吸泵
自吸化工泵
玻璃钢液下泵
液下式排污泵
卧式离心清水泵
氟塑料磁力泵
磁力驱动循环泵
耐腐蚀污水泵
卧式化工离心泵
玻璃钢耐酸泵
防爆管道油泵
不锈钢多级泵
立式多级离心泵
塑料磁力泵
水泵厂
手摇油泵
上海水泵厂
上海水泵
离心泵厂家
热水泵
清水泵
气动隔膜泵
深圳装饰 深圳装饰公司 深圳装修公司
特价机票 打折机票 国际机票
机票
新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
搅拌机 混合机 乳化机
分散机
毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
涂层测厚仪 硬度计
兆欧表 激光测距仪
测振仪 转速表
温湿度计 风速仪
超声波测厚仪
粗糙度仪
噪音计 红外测温仪
万用表
硬度计 万用表
美容院 美容加盟
澳洲留学 澳大利亚留学
什么是法兰
电烤箱
酒店预定 北京酒店预定 北京酒店
离心机
nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
nail file nail tool nail tip nail gel curing uv lamps lights
万用表 风速仪
红外测温仪 噪音计
苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
威海凤凰湖 威海海景房 大庆密封件
打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递
^^ nice blog!! ^@^
ReplyDelete徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信社, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇
徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,
徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,
徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,