IIM -----> Ganjundwara

Books by IIT and IIM grads about their work-in-progress lives are now an established genre of writing. So I won't refer to the new effort by Rohithari Rajan as 'another one of those'.

I think each of us has an interesting story to tell and so is this one. The trouble lies in the way it's told. First of all the title: IIM ----> Ganjundwara (yes, that's the way it appears in print!). Reminds me of a flowchart - dry and logic driven. And that's how most of the book comes across: no heart, all head.

IIM ---> Ganjundwara is the story of two young IIM A grads who are sent to live in a village as part of the famed HLL sales training program. The 'training' is more about just dealing with the culture shock, experiencing what it's like to live in rural India. Of course, a couple of projects do need to be completed and here the idealistic Shyam decides they will take up something which will actually 'make a difference'.

The main problem is most of the book is written in third person, instead of flowing along easily and conversationally. To give you an example.

Dacoity is unheard of nowadays, we are told. All the big bandits and their gangs surrendered to the government and became politicians. Safer, more glamorous, and the money is better.

"Understanding the role of caste politics is very important to understand the region," continues the BDO."Each village is dominated by some particular caste." There are Jat villages, Mohammedan villages, Brahmin villages, and village dominated by one or the other of the innumerable castes and sub-castes that make up the complex rural Indian social structure.

And that's the second problem: the language. The BDO speaks in pure English, like Nandini Sardesai lecturing at St Xavier's college. And so it is with Martand Tiwari, the sarpanch of village Ranpurgaon, who is their host. And his brother Anuj who becomes their friend. The use of a few Hindi or Bhojpuri words and phrases would have made it so much more genuine!

Lastly the character of Shyam - the trainee who suffers the rural stint with our protagonist (don't know his name, not sure if it was mentioned anywhere even!) He is this idealist and was a little too cardboard. It's like he was being set up to meet a certain fate (will not say more, read the book if you wish to know!).

And no, there's no Brokeback Mountain happening here, in case you were wondering. That would have been too too much for fair and lobhely loving Ranpurgaon.

This could have been a great book with better writing and tighter editing. As it is, worth a read if you are curious to know what rural marketing and Project Shakti is really about.

However IMHO the definitive 'what it's like to work at HLL' book remains 'Earning the Laundry Stripes' by Manreet Someshwar. That also has a couple of chapters on the rural stint at Etah. Sadly this delightful book is not available at most bookshops - at least I have never seen it.

Speaking of IIT-IIM type books there is also 'Joker in the Pack', sent to me by Ritesh
Sharma and Neeraj Pahlajani a couple of months ago. Guys, I'm sorry I did not review it although I did read it. Again, I can see a lot of effort went into it but the final result kind of left me cold. I did not care about Shekhar Verma and what he went through.

And I felt you basically 'educated' the reader about what life in IIM Bangalore was all about Instead of - for those couple of hours - immersing me in that world. But again, if I were a wannabe MBA or a nostalgic alum, I may want to read it. Especially for an insight into the current placement circus!

I think it's simply project report and PPT hangover. Maybe they should start a new variation of the classic WAC course @ IIM: "Wannabe Authors & Communication".

More IITs, IIMs: how, why, when

On the 60th anniversary of India’s independence Prime Minister Manmohan Singh announced spelt out his vision for eradicating poverty. This vision rests on ‘a revolution in the field of modern education in the next few years’. And it encompasses:

6,000 new “high quality” schools
370 colleges in districts with low enrollment rates
30 new Central universities
5 Indian Institutes of Science Education and Research
20 Indian Institutes of International Technology
And the icing on the cake…
7 new IIMs, 8 IITs

But let’s forget the specifics of the announcement and look deeper into the spirit behind it. The connection between getting an education and getting out of poverty is finally clear. Not just to the classes, but the masses.

The mai baap sarkar can finally move away from the promise of the occasional fish, to say, “We’ll teach you how to fish instead.” The aam aadmi recognizes there’s an ocean of Opportunity out there . And that an education is the modern fishing boat with which the next generation will chart New Economy waters.

So far, so good. But when and how will this vision translate into reality? Last heard the government was agreed on putting all its eggs in the primary education basket, Most notably, Sarva Shiksha Abhiyaan. Why then is there talk of more IITs and IIMs?

The kindest explanation is that the vision is a far sighted one. When you send more and more kids to school, there will be increased demand for good colleges. And so, the government steps in and expands capacity.

The more cynical explanation is that IITs and IIMs are like the Taj Mahal. While the monument of love is one of the seven wonders of the world, the IITs and IIMs are one of the few wonders of modern India.

These institutes stand for excellence. For ‘merit’. For fairness and incorruptability. The IITs and IIMs are symbolic of the Great Indian Dream. Dimaag ki taakat aur mehnat se har koi is mukaam par pahunch sakta hai. Money or power have no role to play.

Of course, this belief is not strictly true. Access to good coaching (esp for IITs) and fluency in English (esp for IIMs) make a helluva lot of difference. But there is enough popular folklore of poor but brilliant and hard working young men and women who made it to these institutes to give the common man a feeling, “Perhaps I could too.”

The value of a lofty goal in firing the imagination - is never to be underestimated.

Nitty gritties
But how will the government itself get these projects off the ground? To frame it like the typical CAT question:

If 6 IIMs : 60 years
Then 7 IIMs : ? years

Let’s take a look at the case of IIM Shillong for the answer. The proposal to set up an IIM in the Northeast (either Guwahati or Shillong) goes back to the year 2004. The actual IIM – in Shillong – is to come up in the year 2008.

However, things might be changing. The Planning Commission is to meet on August 28 to discuss several important education related issues. The Plan panel proposes to increase public spending on education to around 5 per cent of GDP from the present level of 3.79 per cent. The panel is also expected to take a decision on funding of the newly proposed IIMs, IITs.

One of the proposals put forth is to set up 4 of the proposed 7 new IIMs in the public-private partnership (PPP) mode.

The term ‘public-private partnerships’ in brings to mind infrastructure: roads, bridges, airports and such like. The cost of the project and onus of development is shared between the government and the private party. And the private party, in return, gets a share of the spoils.

I am, however, unclear how such an arrangement would work when it comes to education. Apart from the philanthropic angle (“let’s give back to the community’) and prestige value, how would the ‘returns’ kick in?

And would private involvement necessarily make the IIMs more ‘autonomous’?

Vested interests
"The IIMs should be granted autonomy and they should not depend on the government for funds," said Rahul Bajaj, Chairman of Bajaj group and a member of Parliament in a recent interview.

"Till these IIMs depend on the government for funds, the government will
have the right to take decisions for them," he added.

Mr Bajaj’s statement implies that non-governmental funds will be completely free of vested interest. But nothing could be farther from the truth! The American university system, funded by wealthy donors and alumni, for example, is actually bhai bhatijawaad and paisa power at its worst.

The stench of money and influence has long been concealed by the heady fragrance of ‘High Up There’ college brand name. But a recent book by Pulitzer Prize winning Wall Stret Journal reporter Daniel Golden painstakingly unmasks it all.

‘The Price of Admission’ chronicles how America’s ruling class buys its way into elite colleges. And ‘who gets left outside the gates’. Now I was dimly aware that universities Harvard let in a few rich kids whose great grandfathers may have donated a building or two to the college. But the book tells you just how many such rich kids make their way in – and how. And the numbers are shocking, to say the least.

The book offers insights on:
- “How the ‘Z list’ make the ‘A list’” (or how losers like Albert Gore jr make it to Harvard.)

- “Recruiting the Rich” – how Duke university built its corpus by admitting kids of wealthy parents who pledged to donate substantial monies to the college. These applicants are actually referred to as “development cases”.

- “A break for faculty brats” – Free and easy entry for children of professors

- “Rise of the Upperclass Athelete”- by offering ‘scholarships’ for sports like fencing, rowing and polo, colleges create an easy entry route for elite, white, private school applicants.

And oh, that’s just the tip of the iceberg. The biggest scam so to speak is ‘legacy enrollment’. Or preference given to sons and daughters of alumni. To quote an example, “Harvard, America’s oldest university, admitted 63% of its applicants in 1952. Half a century later, it admitted just 11% of applicants overall – but 40% of legacy candidates”.

And these kids are certainly displacing very bright but non-connected candidates. Most legacies have lower SAT scores and less impressive high school records. A few are downright embarassments.

The Ivy League boasts a lofty ‘need blind’ admission process. But the process ensures that only 3 to 11% of students in these most selective colleges come from the lowest income quartile in the first place.

Golden notes: “Legacy preference provides affluent families with a form of insurance from one generation to the next, which might in turn lead to a decline in wealth and power. Just as English peers hold hereditary seats in the House of Lords, so the American nobility reserves slots at Harvard, Yale, Princeton and other august universities.”

Over the years the alumni donation-offspring admission nexus has become firmly established. Alumni contributed $ 7.5 billion to higher education in 2005, representing 27.7% of all private donations to colleges. No college dares rock the boat!

Clearly corporates, alumni and wealthy donors take a generous share of cookies from the cookie jar. In much the same way as our government has been demanding more and more ‘quotas’.

It could happen here
In India, we’ve historically had two distinct breeds of colleges: the Merit based and the Donation based. Government established colleges like IITs, IIMs, NID, NIFTs, IHMs lead the ‘merit’ brigade. The premier government run engineering and medical colleges also fall in this category.

However, of this lot I think only the IITs and IIMs (and perhaps NID) can boast of never admitting a politician’s son or daughter under duress.

On the opposite side of the spectrum are private institutions where, officially, there is a management quota. Under this quota, most institutes will admit just about anyone who can pay enough money. The smart ones – like a Harvard or Yale - strike a balance between merit entry and money entry. But the short sighted and the greedy go all out for the moolah.

Such colleges fail to attract top notch students and while they may be profitable businesses, their sphere of influence remains stunted.

The bottomline is: Education brands require investment and long term vision. Promoters must build facilities, foundations, faculty and freedoms that result in individual advancement as well as a greater common good.

In the context of India, that good lies in IITs and IIMs remaining islands of ‘merit’. Untouched by quotas – whether government, or ‘management’. We need these ‘Taj Mahals’, to keep our faith in an otherwise fallible system. To keep alive the dream of Ultimate Upward Mobility – for all.

Sons and daughters of IIM grads, IIM profs, mediamen, moguls and mantris – there’s always Harvard and Yale if your kid can’t clear the CAT.

Murphy's laws of placements

Am back after an amazing trip - more on that soon. Meanwhile, here's a piece I wrote for the latest issue of Businessworld magazine.

Murphy's laws of placements
- by Rashmi Bansal

Stuff expands to gobble up available space. It’s the same with money. The more of it you have, the more you gotta spend. That’s Murphy’s first law of placements — to put yet another fab B-school placement season in perspective.

Read the rest of the article here. You'll be glad to know that BW no longer has password protected access, so you can read it without any hassles.

Do keep in mind it's a tongue in cheek kind of piece, before you jump at my throat.

Making it easier to jump

... into entrepreneurship. IIM A is now providing a 'safety valve' for those choosing to say no to a lucrative job from campus and chart their own path instead.

HT reports: As per the new rules framed by Placement Committee, students who opted out of the placement process this year would be entitled to appear for placement interviews for the next 2 years, should their new ventures fail to take off.

Last year, 6 IIM A students opted out, this year HT believes the number is 10 (ET reports it may be 20 - official figures not released yet). At the very least, that's close to 5% of the 250 strong batch and a definite trend. If you count the number of grads who quit within 2 years to get into entrepreneurial ventures, the number would be higher.

I think the 'come back if you wish' option is a good idea. Incidentally, deferred placewment was allowed at IIM A way back in 1993 when I graduated. Around 3 of us opted out of placement and one went back and took a job through campus the following year. But the profile of those opting outw as a little different.

All three of us were girls, for example. And we were 'in search of self' as they say. Not having definite ideas of becoming entrepreneurs (although that's the path I took after working at Bennett Coleman & co for 2 years :)

From the current lot, I don't think many will actually choose to go back for placement - but it's good to have that security. Makes the 'entrepreneurship is risky' objection easier to overcome with parents as well.

Of course one can usually hardly 'give u' in a mere two years. Because you need that time to figure out what you are going to do, and how you are going to do it! This period, in fact, is a struggle for most first-generation MBA entrepreneurs but most seem to have the clarity that going back to a regular job is not the solution.

However, I do know of one young man who has re-entered the rat race. The business he started right after placement did not take off. He went through a low phase and then decided to get back into a regular job for the time being. Was it easy? Yes and no. The IIM degree opened many doors but the key question he struggled to answer,"How do we know you'll stick around with us?"

Well the answer is - no guarantees anyone will stick around. Whether former entrepreneur or ambitious corprate-climber. It's just their destinations which will differ. The climber may move to another company while the once-failed-entrepreneur may take a risk and start up again.

Entrepreneurship is a bee. Once it's buzzing in your bonnet, you are run the risk of getting stung. But there's also the promise of honey - sweeter and healthier than a sugar coated placement pill.

More on the subject in weeks to come. I will share the trials, tribulations and truimphs of first-generation entrepreneurs in this space, in the form of interviews. They don't all have to be MBAs, of course.

If you fit the profile and have been running your venture for at least 6 months, get in touch with me at rashmi_b@yahoo.com. Would also love to hear from some of you who have dropped out this year or recently quite your jobs and are 'in the process'.

We all have a lot we can learn from each other. And perhaps, we can even do some business!