The price not nice
The 512 mb Ipod Shuffle 512 mb retails for $99 (approx. Rs 4500). But in India, it's being launched at the ridiculous price of Rs 8500 (Rs 12,400 for the 1 gb version).
I'd be surprised if they sell more than a few hundred units. Every iPod desiring young person in India will ask his or her friend/ sister/ uncle to get it from the US or Malaysia or Dubai.
It's the principle of the thing. Maybe the company has to pay heavy imports duties but that's their problem. WHY should we as consumers pay double the global price?
As long as such price differentials continue, sales of tech toys will never really go mass. It's the same story with digital cameras bought from official Sony showrooms in India. There's more than a 50% mark up on the Singapore price.
So yes, one can go to Heera Panna or Lamington Rd in Mumbai and buy in the grey market a little cheaper but that's something for the hard core enthusiast. To create desire for a product among the aam junta (regular folks) - it has to be seen everywhere. At your neighbourhood electronics walla, the local shopping mall, at dedicated shopping centres.
First, create tech lust
My first experience of a First World electronics bazaar was Akihabara in Tokyo - shop after multi storeyed shops devoted to computers, peripherals, digital equipment of every shape and size. You could touch and feel and shop around for deals. I was blown away.
Singapore's Funan IT mall is another mindboggler. And recently I was in Bangkok's Pantip plaza - messier and more chaotic than Singapore - but equally well stocked and bursting with goodies and gizmos. You spend the first two hours just looking.
Optical mice overflow from wicker baskets, the way you see aloos and gobhis in India. There are a hundred brands of bluetooth connectors and RS MMC cards and some mind blowing (and really cheap) lifesize speakers you can attach to your PC for true 4 channel surround sound.
So you go there with one thing in mind (I was looking for a handycam) but end up buying two more. Like I also picked up an MP3 flash player. I'd only vaguely heard of the product and never thought I needed or wanted one. But seeing it in shop after shop piqued my curiosity. The demo was convincing, and the price a reasonable Rs 2500.
OK, so it wasn't a famous brand like Creative (those were abt Rs 4500) but I'm satisfied. The unsung Taiwanese brand works fine - and feels good for the price.
The point is, I'm not a hard core techie. And there are many many more potential customers like me. People who don't actively seek out new technology by reading reviews on cnet or subscribing to Chip/ Digit. But given enough exposure to tech toys and the opportunity to browse through them, to actually see what they can do - we too can start lusting.
Show us the goodies!
It's happened in this country with mobile phones - it can happen with other technologies. But companies and retailers have to invest in growing the market. In educating consumers - not just the geek population. And there must be a range of prices and brands available - for every kind of budget and in many, many locations.
Only then will tech buys rightfully be able to compete with clothing, entertainment and all the other staple purchase decisions in a young person's life.
The Walkman was a necessary accessory for students commuting to and fro from college. It was swept away by inexpensive FM 'stick' radios. But the sticks fell out of favour once every panwallah and chaiwallah bought one too and now cellphones with FM radio function rule.
The age of IPod? Not yet for India. And not ever, unless better marketing sense prevails.
I live in Malaysia and the prices are not very encouraging here either. RM499 (512MB) and RM799 (1GB). Multiply that with Rs11-Rs12 (exchange), and they are yet to arrive. I believe they available right now in Singapore.
ReplyDeleteApple always demands a premium for their products even after excluding taxes and duties. It's for the customer to decide if they want to spend that extra money. But, unfortunately for them, most people decide not to :)
ReplyDeleteEven their entry level PC, the Mac mini is priced at Rs 30,000 odd. Doubt if their products will ever become popular in hyper value conscious India.
I've bought a 20gb apple ipod for 19k in India. I know that i belong to a very small subset but I believe that it is worth it. The rates are ridiculously high in India but then India is not the preffered mkt for the product aswell. In US it has become a commodity now, but in India it is still a aspirational product. But in India we always want "value for money" concept being satisfied, but thats not always possible. So ppl shld make their peace with this.
ReplyDeleteduh ... i wanted to buy 6 Gb one i guess its abt 12 grands ( i got from net )isnt it so !!! don shock by saying price for 1 Gb is 12 !!!
ReplyDeletehow d hell shd i save more :((
this cheating
whad they expect from a 18 yr teen
just can say
hope world relies On u
lol OR Else
zen creartive 6 gb for 9 K with fm
Or shd i order one from mi gf in hk thanx for u info neways
减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
ReplyDelete明星代言 明星经纪公司
制动单元 铝壳电阻
modern abstract art sofa manufacturer
净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
保险箱 法兰 法兰标准
polycarbonate sheet 回流焊 波峰焊
压球机 注册上海公司 儿童摄影
牛皮癣 皮肤病 制氮机
食堂售餐机 校园一卡通
学校一卡通 ic卡售饭机
食堂售饭机 深圳一卡通
广东售饭机 机电设备安装
北京发票 代开发票
餐饮发票 住宿发票
广告发票
网络电话 免费网络电话
假发 补发
织发 植发
压滤机 板框压滤机
蒸馏水机 纯蒸气发生器
上海搬家公司 上海搬场公司
大众搬家 大众搬场
张家界旅游 香港旅游
深圳旅行社 打包机
收缩机 对讲机 电源模块
血管栓塞剂
售饭机 水控机 水控器
萎缩性胃炎 neoprene laptop bags
SEO优化
SEO优化 计量泵
胃炎 胃病
冷水机 冰水机
工业冷水机
北京特价机票 北京打折计票 北京国际机票
北京机票预定 北京飞机票
北京订机票 北京机票查询 饮料机械
银杏 水培花卉 企业宣传片 空分设备
化工泵 离心机
电话交换机 程控交换机 集团电话 集装袋
混合机 混合机
混合机捏合机 捏合机
捏合机导热油炉 导热油炉
导热油炉 反应釜 反应釜
反应釜 spherical roller bearing
搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
韩国饰品批发 模块电源
X架 超薄灯箱> 易拉宝 展柜制作
代理服务器 游戏加速器 网络加速器
网通加速器 电信加速器 电信网通转换器
电信网通加速器 网通电信互转
网通电信互通 网络游戏加速器
美国VPN代理 美国独享VPN 美国独享IP
pvc ceiling panel Spherical roller bearings
SEO优化
安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
服装软件 服装管理软件 进销存软件
进销存管理软件 服装管理系统 服装进销存软件
进销存系统 进销存管理系统 免费进销存软件
吉林中医 东北特产
打包机
阳痿 阴茎短小 阴茎增大
早泄 前列腺炎 阴茎增粗 阴茎延长
国际机票 上海国际机票
国际特价机票 国际打折机票
砂磨机 砂磨机
砂磨机 卧式砂磨机
卧式砂磨机 卧式砂磨机
三辊研磨机 三辊研磨机
三辊研磨机 混合机 混合机
混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
干粉砂浆设备 干粉砂浆设备
干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
北京婚庆 北京婚庆公司
400电话
办证 呼吸机 制氧机
亚都 亚都加湿器 亚都净化器
亚都装修卫士
饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
安利产品 马来西亚留学
网站优化 网站推广
衬布
代写论文
代写论文
论文代写 代写论文
磁力泵
离心泵
化工泵
隔膜泵
螺杆泵
潜水泵
油泵
耐腐蚀泵
泵 水泵
拖链 防护罩 排屑机 塑料拖链 钢铝拖链
化工离心泵
计量加油泵
自吸式离心泵
管道油泵
自吸式排污泵
潜水排污泵
自吸式磁力泵
耐高温磁力泵
不锈钢多级离心泵
多级离心泵
耐腐蚀自吸泵
自吸化工泵
玻璃钢液下泵
液下式排污泵
卧式离心清水泵
氟塑料磁力泵
磁力驱动循环泵
耐腐蚀污水泵
卧式化工离心泵
玻璃钢耐酸泵
防爆管道油泵
不锈钢多级泵
立式多级离心泵
塑料磁力泵
水泵厂
手摇油泵
上海水泵厂
上海水泵
离心泵厂家
热水泵
清水泵
气动隔膜泵
深圳装饰 深圳装饰公司 深圳装修公司
特价机票 打折机票 国际机票
机票
新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
搅拌机 混合机 乳化机
分散机
毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
涂层测厚仪 硬度计
兆欧表 激光测距仪
测振仪 转速表
温湿度计 风速仪
超声波测厚仪
粗糙度仪
噪音计 红外测温仪
万用表
硬度计 万用表
美容院 美容加盟
澳洲留学 澳大利亚留学
什么是法兰
电烤箱
酒店预定 北京酒店预定 北京酒店
离心机
nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
nail file nail tool nail tip nail gel curing uv lamps lights
万用表 风速仪
红外测温仪 噪音计
苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
威海凤凰湖 威海海景房 大庆密封件
打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递
情趣用品,情趣用品,情趣用品,情趣用品,情趣,情趣,情趣,情趣,按摩棒,G點,跳蛋,跳蛋,充氣娃娃,情境坊歡愉用品,情趣用品,情人節禮物,情惑用品性易購,A片,色情,成人,做愛,色情A片,A片下載,色情遊戲,色情影片,色情聊天室,免費成人影片,免費視訊,免費視訊聊天,免費視訊聊天室,一葉情貼圖片區,情色,情色視訊,情色電影,視訊交友,視訊聊天,視訊聊天室,言情小說,愛情小說,AIO,AV片,A漫,av dvd,聊天室,自拍,免費A片,AV女優,美女視訊,情色交友,免費AV,色情網站,辣妹視訊,美女交友,色情影片,成人影片,成人網站,A片,H漫,18成人,成人圖片,成人漫畫,情色網,日本A片,免費A片下載,性愛
ReplyDelete^^ nice blog!! ^@^
ReplyDelete徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信社, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇
徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,
徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,
徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,
酒店喝酒
ReplyDelete酒店消費
喝花酒
粉味
酒店小姐
ktv酒店
台北酒店
酒店經紀找茵悅
酒店上班
酒店經紀
禮服酒店
酒店兼差
酒店打工
打工兼差
酒店
台北酒店經紀
酒店打
酒店正職
酒店類型
酒店午場
酒店規定
酒店行政
打工兼職
酒店藝名
酒店日保