Wednesday, May 11, 2005

Shit can go hit

Sorry, folks. Despite being almost universally trashed Kaal is officially a 'hit'. Made with a budget of Rs 13 crores, Kaal released with 400 prints and a 90% occupancy on the opening weekend.

A back-of-the-envelope calculation shows the Rs 13 crores could easily have been recovered on this one weekend alone given that:

400 screens X 9 shows over Fri-Sun X Rs 100 average ticket price (multiplexes charge more while others charge less) X 360 (assuming average hall size is 400 and there is 90% occupancy)

Bingo - you have Rs 12.96 crores.

I saw the movie on a Tuesday evening and the hall was pretty full which is great because whatever audience comes in after the first 3 days is pure profit.

Popcorn anyone?
The latest India Today calls it the 'popcorn' movie trend - films specially conceived and designed for the youth which, today, is the highest spending demographic.

'An Adlabs multiplex study says 50% if all footfalls belong to those between 18 and 30 years while a Shringar cinemas study last year showed that the 18-35 age segment is the biggest spender'.

So, films are being made to cater to this audience - right after Kaal came Kitne Kool Hain Hum which also, despite ok-ok reviews is being called a hit.

Given the sad state of Bollywood even OK movies have a chance at the box office if they can create enough hype to get in the opening weekend audience. After that, if the film is bad it will quickly tank. If it's good - like Black and Page 3 - it goes the opposite way: Up!

Young people - and even older folks, families - are going to the movies because it is 'something to do'. In this country we don't have baseball games or ice hockey or any other weekend sporting events. We don't have a large pubbing or clubbing culture. We don't take off to jet ski or go sailing on weekends.

Leave aside a few of the superrich who go to their farm houses and lie in hammocks. The only thing yuppie types can do to relax and unwind is eat, shop or watch movies. And you don't have much choice. Asked to choose between Lucky, Waqt and Kaal - I chose Kaal. At least it had John Abraham.

Young people often go to watch movies despite knowing they're bad because:
- Girlfriend ya boyfriend ke saath kahin jaana hai
- Group mein do log keh rahe hain - chalo dekh lete hain
- Even bad movies can be enjoyed by making fun of them

Either way K.Jo and SRK ain't complaining!

7 comments:

  1. the criterion for a film being declared a hit has changed.

    earlier a film running for 25 weeks was said to be a hit. slowly that mark became 100 days and then 50 days.

    now if a movie runs to around 80% occupancy on Fri, Sat and Sun, its declared a hit!

    ReplyDelete
  2. Anonymous7:35 PM

    But you didnt consider the maintainance cost of theaters and huge tax. I dont think you can count more than 30% from 12.96 K towords the actual cost of making the movie.

    ReplyDelete
  3. Karan Johar is a far better marketer than a Director/Producer. No wonder than, the buzz being created just after the release of "Kaal", about

    1> It being shot illegally, at the Corbett National Park.

    2> Vivek Oberoi's deliberately misquote about his own maritial plans, in an interview meant to promote the movie.

    Also, he is in complete sync with the dynamics of film industry. He released huge number of prints to maximize revenue collection during the first week itself...

    ReplyDelete
  4. Karan Johar is a far better marketer than a Director/Producer. No wonder than, the buzz being created just after the release of "Kaal", about

    1> It being shot illegally, at the Corbett National Park.

    2> Vivek Oberoi deliberately misquoting his own maritial plans, in an interview meant to promote the movie.

    Also, he is in complete sync with the dynamics of film industry. He released huge number of prints to maximize revenue collection during the first week itself...

    ReplyDelete
  5. u said....

    Young people often go to watch movies despite knowing they're bad because:
    - Girlfriend ya boyfriend ke saath kahin jaana hai
    - Group mein do log keh rahe hain - chalo dekh lete hain
    - Even bad movies can be enjoyed by making fun of them


    ......
    Your last point is the xact reason i go to any BOLLYWOOD movies these(if i do go).
    And ya its da fundo crowd of Pune Mumbai and like to go to Multiplexes in their long_A** cars and g/fs. Then start buying and eating POPCORN even before the movies start. JUst to show off dat they go to the counter and can shell out a couple of 100 bucks wid out thinking twice.
    And although many ppl may act as critics 4 them , what most of us miss is being like dat crowd.

    Sigh, the actual point u made is quite is true , MOVIES IS BOLLYWOOD SELL ONLY DUE TO HYPE CREATED B4 THE RELEASE
    Probably due 2 the unwanted large amount of star cast , e.g LOC,
    or may be exposure .e.g JULIE.

    the bottomline is dat a large number of BOLLYWOOD movies fall flat on thier face after release due to lack of original storylines.
    What we is need is somethin out of the box like Jhankaar beats, Teen Dewaarein
    both of which sadly dint make it as up as it should have!

    ReplyDelete
  6. Anonymous10:32 AM

    The basic assumption in the calculation is not rite.100% of collection do not go 2 Producers.
    For me watching a worthless movie is 100% loss coz i m losing 100 bucks and 3 hours time(karan johar Directed movie).
    Rasmi u quoted rite reasons in last lines of the blog.Most of JUNTA watch movies because BAS AUR KOI KAAM NAHIN HAI KARNE KO WEEKEND PAR.

    Just a Thought

    How many of us consider “Karan Johar types” are good moviemaker? But For me these people are not moviemakers but they are BUSINESSMAN selling the MOVIE in order to improve their bottom line & top line.

    ReplyDelete
  7. Anonymous12:05 PM

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