What was I thinking???!! Thanks, Vivek, for pointing out that the Rs 12.96 crores I'd estimated as Kaal's opening weekend collection is the gross earnings - of which only abt 30% is likely to accrue to the distributor/ filmmaker.
So it would take abt 2 weeks at 80-90% attendance to recover the Rs 13 crores spent on the film. And that seems to have happened. I guess any film with a 2 1/2 to 3 star rating is 'timepass' enough to get folks to the theatres.
By the way, the folks at Hollywood are currently worried about a slump in movie attendance. Since 2002 movie viewing in theatres is down 10% for the month of May, which is when the first of the summer blockbusters release.
There is speculation that the home theatre boom is what's eating into movie-going - people simply wait for the DVDs to come out and watch the films at home.
Hollywood's most seasoned executives however have a simpler explanation: "The movies have not been good enough".
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