Tuesday, May 03, 2005

The Physics of Buzz

Here's my two bits.

Call it vibe or buzz or whatever you will. What you're feeling at Café Mondegar in Colaba on a Saturday night is a convergence of collective emotional energy. And emotion, like the common cold - is extremely contagious.

But how did that energy get there in the first place? Let me try and use a well-loved equation to explain it: E = m c squared

Where E = emotional energy or 'buzz'
M = Mood
C = confluence X 'charge'

Sounds vague, huh. What is this 'charge'.

Well, charge is different things at different times, but essentially it's heightened expectations of ... something.

At a stadium before a cricket match it's the anticipation of seeing Tendulkar batting, of hoping he won't be out for a duck and the uncertainty of not knowing what the outcome will be. Except that you have 8 hours ahead of a jolly good time.

At a 7 bungalows it's the anticipation of bumping into interesting people, places to shop, eat and hang out. 7 bungalows or Colaba Causeway or Leicester Square are essentially hubs which attract diverse individuals - some trendsetters and some good old ordinary folk.

The Origin of Buzz

It might start with a single such individual setting up shop - one where the business and culture in some way collide ie generally, a trendy new restaurant, clothing shop, music store, lounge bar - something that is instantly recognised to have that intangible quality called 'cool'.

Purely on word-of-mouth, the 'cool', good-looking, confident patrons will start coming in. All of those attributes are generally available to those with time and money to spend, whose concept of life has moved beyond survival or worrying about the future - to a constant search for 'what's new and exciting'. By definition these people are mostly young or at the least youthful.

Not every cool business instantly results in the development of a hub. It takes time - and suitability of location. Eg Lokhandwala/ 7 bungalows with its vicinity to so much 'new money' has just what the buzz doctor ordered.

As more and more interesting establishments open up, the place becomes a hub - and attracts more and more interesting people. All of whom come with a certain air of expectancy 'of having a good time' which charges the atmosphere. When that charge develops critical mass - the air acquires a buzz.

Over a longer period of time, it's not the original trendsetters ie the commercial or cultural establishments which maintain the buzz - it's just the people. Colaba Causeway- though stagnant in terms of new and exciting things to do is buzzing just because of the folks who are attracted to come hang out there.

A large number of backpackers - thanks to the Lonely Planet guidebook recommendations - and street hawkers who sell cheerful and cheap imbue excitement and newness - an experience that's different every time.

A tale of 2 cities
At a macro level, cities have a 'buzz'. Because they create heightened expectations. The migrant from Bihar arrives in Mumbai having heard that 'no one can starve to death here'. The streetlights/ paved roads/ tall buildings - all build up in him the anticipation of a 'good life'. Or at least one that is better than what was left behind.

The MBA who comes to the city to take up his or her first job has a similar set of expectations about 'Bombay life'. The important thing is that Bombay some unique characteristics which are not 'Marathi', 'Gujarati' or specific to any one community. Or India, in general. eg People in Bombay are always in a hurry - which in itself might be creating some 'buzz'.

Similarly, a city like New York attracts people from all over America - and the world (ie confluence) - all arriving with a heightened sense of expectation of something. 'Making it big', drinking in culture, being more 'free' than
they were in Athens, Georgia where all 3000 residents meddle in each other's lives from baptism to funeral.

Can it be generated?
Knowing all this, can one 'create' a buzz? Perhaps. Singapore is trying hard.. though honestly it's not as buzzing as a HongKong which got there through the process of natural evolution.

I think the best you can do is try and assemble the elements and hope they spontaneously combust. The challenge is to go a step further, and figure out how to light the matchstick.

9 comments:

  1. Very nice blog.

    About creating buzz: I think creating a buzz artificially is hard.Like you said, it's the people that matter. Let's take the Singapore example: If many (hip) people go and come to Singapore, they hang out there, then the news spreads, more people come, a buzz happens. Singapore is a great place. But the reason why it's not THE place is that the cool, hep type of people don't make it 'their place', probably because they 'missed' it or don't like the type. So, it's not a happening place.
    I think that's quite apparant from your write-up.

    ReplyDelete
  2. Reminds me of the tipping point syndrome...

    ReplyDelete
  3. Athen, Georgia has many more than just '3000 people' thanks to UGA but I get your point :)

    ReplyDelete
  4. sounds like Florida's Creative Class theory all over again :-)

    ReplyDelete
  5. At the outset, I must confess that I have almost never travelled out of Bombay. It might be a little unfair for me to be commenting on things I haven't ever experienced. But heck, I know the BUZZ you're talking about. Most of my three day vacations to Alibag have been curtailed because of the mind-numbing absence of the BUZZ.

    I never gave the source of the BUZZ much thought till I read your post. At first thought, the buzz seems to be generated primarily by the power of money. Of course, money being the single most important driver of the world. What jumps to mind immediately is this - "Money is not the only thing in the world, but its a long way ahead of whatever comes next."

    What's so special about Bombay then? Money lies in Chennai, Calcutta and Delhi too (most of it stashed away in pillows and mattresses). Further thought compels me to conclude that the buzz is a consequence of the money, coupled with the attitude of power that comes along with it. 7 Bungalows there is a prime example. Dude in Zen, loud music, yes he's got the moolah; more importantly, he's got that heady voice in his head that shouts, "Go on, create the Buzz, you've got the power of the greenback!"

    This post has got me thinking. Expect a related post at :

    http://jaggernaut.blogspot.com

    ReplyDelete
  6. Read ur piece in this issue of Business World....very well written...keep up the good work.

    cheers.

    ReplyDelete
  7. These articles are fantastic; the information you show us is interesting for everybody and is really good written. It’s just great!! Do you want to know something more? Read it...:Great investment opportunity in Costa Rica: costa rica real estate jaco, jaco beach condo, jaco beach condos. Visit us for more info at: http://www.jaco-bay.com/

    ReplyDelete
  8. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    广告发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    血管栓塞剂
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    工业冷水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    SEO优化
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    打包机
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    400电话
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    亚都装修卫士
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    衬布
    代写论文
    代写论文
    论文代写 代写论文
    磁力泵
    离心泵
    化工泵
    隔膜泵
    螺杆泵
    潜水泵
    油泵
    耐腐蚀泵
    水泵
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    化工离心泵
    计量加油泵
    自吸式离心泵
    管道油泵
    自吸式排污泵
    潜水排污泵
    自吸式磁力泵
    耐高温磁力泵
    不锈钢多级离心泵
    多级离心泵
    耐腐蚀自吸泵
    自吸化工泵
    玻璃钢液下泵
    液下式排污泵
    卧式离心清水泵
    氟塑料磁力泵
    磁力驱动循环泵
    耐腐蚀污水泵
    卧式化工离心泵
    玻璃钢耐酸泵
    防爆管道油泵
    不锈钢多级泵
    立式多级离心泵
    塑料磁力泵
    水泵厂
    手摇油泵
    上海水泵厂
    上海水泵
    离心泵厂家
    热水泵
    清水泵
    气动隔膜泵
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    分散机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    超声波测厚仪
    粗糙度仪
    噪音计 红外测温仪
    万用表
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    什么是法兰
    电烤箱
    酒店预定 北京酒店预定 北京酒店
    离心机
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

    ReplyDelete
  9. Faint hint of the love of friendship

    Faint hint of the love of friendship. There is a friend, I think that is a cheap wow gold kind of love and friendship between the feelings between, you will occasionally miss a time to silence him, reminds him, the warm heart, a beautiful, a moving. Sad and worried at the time, you will think of him, you hope that he can in your side, give you comfort and buy wow power leveling understanding to you, and you never talk to him, are you afraid of their own grief that would preclude him from peaceful life.

    You will be a song, a color, think of him, think of my wow gold his sincerity, he reminds me of the dedication, his mind had gone through the ups and downs together. With such a friend, you will treasure their lives and love their own lives, because you know I hope you had a good, he would like you to take care of themselves properly, and then to meet, he cheapest wow power leveling would like you to tell him you very happy.

    That the concept of secularism, in your mind, because his replica replica rolex presence has become pale and weak, you are only in the depths of the bottom of my heart for this man set up a small space, stick with that quietly happy memories, from the the very beginning you know that you will not have any love, it seems that talk about love on the desecration CHEAP wow power level of this emotion, this can only be a friendship. This is how in the end all about? You want to for many years, but no clue.

    You seldom have contacts in this long life, you meet the door may be only a few of the ten thousandth time, but in each other's hearts retain a miss, one asked, even if he went to the ends of the earth, even after many, many years, even BUY power leveling when the meet again, has long been a non-object is not, you still remember back as a profound, and this has been sufficient.

    Sometimes life will calm a dry, maybe you will fall into the dry I replica rolex replica did this, perhaps what you do not have love, perhaps early HUAFA, full sideburns pale, but with such a friend, in the your life will ripple slightly, a little color, do you think of him. He remembered the quiet, perhaps the Health and cheap lotro gold the WHO will not forget.

    Am grateful for you in this world, there is such a person, he is replica rolex not around you, he did not do anything for you, but you hope that he would have been very good, long life, happiness well-being ... ...

    Am glad you had a feeling like that, pure and long, in this complex CHEAPEST power leveling world, there are such a friend, it is worth to cheap rs gold lbless you to miss ... ...

    ReplyDelete

Disqus for Youth Curry - Insight on Indian Youth