Another Lakme India Fashion Week came and went by. Here's what I think it ultimately boils down to...
All the world's a ramp,
And all the men metrosexual and women size 6...
To the lay viewer - or 'consumer' as she is popularly known - that's what Lakme India Fashion Week (LIFW) 2005 looked like...
Designer Narendra Kumar's collection is inspired by the MMS scandal. Shantanu and Nikhil are inspired by the Sikh religion. Wendell Rodricks is inspired by the untouched people of the world's islands. No one, but no one, is inspired by the idea of clothing the modern - not model - Indian woman.
If genius is 1 per cent inspiration and 99 per cent perspiration, so is wearable fashion. The fashion fraternity is excellent at the first, hopeless at the second. It is the local tailors and boutiquewaalis who put in the sweat. These folks follow Fashion Week keenly, adapt an element here and an idea there to make clothing that women, with good money to spend, will buy.
But this doesn't matter to the designer darzi. No sir, we design for the international market. Didn't you know LIFW now attracts foreign buyers - the kind with authentic white skin?
You can read the complete piece I wrote in the latest Businessworld by picking up a copy of the magazine. Or, check it out here. (username and password required).
Fair Enougfh Rashmi. Lakme Fashion Week(Weak as U d say it) is a vehicle for self promotion; for the jittery eye balls and brain dead morons who are otherwise called as TV junkies. Plus of course, the advertising trends that bill it as the "most important event of the year in Indian fashion industry".
ReplyDeleteYour article has exposed the double mindset and hypocrisy of these "designers".
Keep up the good work.
I don't think that there was any need to be so sentimental and critial about the whole thing. Its true for all industries and also fashion. The labour does not know about the strategies of the company in details...whether domestic or international, simply because they are not bothered as long as they get their salary by the first of every month. Better explained is by maslows theory of hierarchy of needs....there basic need is food shelter and money....not so much the gratification or satisfaction of work. If a shoddy job will pay them ....they will do a shoddy job. The whole bit projects bussinessman and designers as cruel towards their craftsmen....but thats a judgement anyone can make about any industry....needs to be more researched i guess.
ReplyDeleteAgain one needs to research a bit on what is marketing all about....fashion shows are a form of marketing...you show the best you have on the ramp...the best figure, the best clothes, the best faces....its purly and simply SELLING.....and isnt that true for all kind of marketing. Be it head&shoulders or sun silk shampoo...all do touch ups with the hair of their models on TVCs...how fair is that?
If the designers have size 6 models...they for sure have a system in place for size 8.10.12.14.16.....
As u cant sell shampoos with rough and white hair ....it is difficult to sell clothes with size 16/18 models on the ramp catering to both international and domestic market
Thats a bit harsh. The fashion industry isnt meant to do anything other than throw ideas out there. Thats the whole point- You don't judge it purely on the basis of wearability.
ReplyDeleteFashion shows are not purporting to be a reflection of the real world, they are attempting to be an example of creativity with clothing. Unfortunately it is way too common to assign the industry the role of producing clothes that can be mass produced and wearable. As you pointed out, other people do that (whether small outlets in India or large retailers somewhere else).
hi!!!
ReplyDeletedo read this and spread it!!
http://web.mit.edu/adorai/timetraveler/
Roli Singh a young designer who started her label to "Roli Singh Designs" 5 yrs Back is a well known name in Fashion with a degree in fashion from NIFT & A.P.J Institute of design.
ReplyDeleteRoli’s clothes are young, fresh and vibrant. She takes times in understanding her clients especially when it comes to design a trousseu. Her clothes are an eccentric mix of delightful colours, fruity hues with traditional thread work and zardosi, chikankari work, embellished georgettes, crepes, net, tissue and voile in variety of Indian as well as western wear. Her collection ranges from USD $ 35.00 to USD $ 4000.00
We also do renovation which is the art of preserving works from old sarees and suits into latest designer wear. Each order is handled personally by our expert team to ensure that our customers get the attention and service they deserve.
Roli says "as a couturies i feel making beautiful clothes is an art. To create a line of successive layers of inspiration is anarduous journey with plenty of artistic hurdles, inventine madness, untill the desired collection is done."
Her clients are women in their late twenties or early 30s on words. This is the age when women come into their own, discover their posline attirbutes and confidently use them to enhance their looks personality.
Roli classic style is contemprory elegent yet very sexy. You can take certain things foe granted when shoppingfrom Roli Singh "Style, Comfort & Compliments."
Roli Singh
info@rolisingh.com
http://www.rolisingh.com
According to me "I feel making beautiful clothes is an art and it requires creativity and time, to make somebody look beautiful".
ReplyDeleteRoli Singh
info@rolisingh.com
http://www.rolisingh.com
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