Tuesday, May 24, 2005

Mirror, mirror on the wall

Bennett Coleman & co (the publishers of the Times of India) would have us believe it is launching Mumbai's first "co-created newspaper". This, 2 months after DNA - Daily News and Analysis from the Zee-Bhaskar group - had plastered Bombay with its hoardings asking you to help create its soon-to-be launched newspaper.

No doubt the DNA survey is more an exercise in making people feel their opinions matter than a serious exercise in market research. But, you know it has actually taken place. You've seen the surveyers in their purple uniforms, they've rung your doorbell - or that of someone you know.

On the other hand, Bennett's 'massive direct contact program' is something I have learnt of through an article published on page 1 of today's Times of India.

This does not mean that the almost-ready-for-launch Mumbai Mirror will not live upto its claim of being the 'first paper designed for - and by - the young Mumbai reader'. You don't have to survey 11 lakh people to design such a paper.

The Mumbai Mirror has a good - and young - team in place which may well deliver on its promise of being a no-nonsense paper for the young.

But in the same spirit of no-nonsense, why this nonsense that we-too-have-done-a-survey. The 'survey' idea is owned by DNA, by trying to appropriate it you become a me-too.

Secondly, whatever survey Bennett undertook was at a scale far smaller than DNA. Hence it is likely to be viewed as a false or exaggerated claim. Which again is something young people are extremely allergic to.

To thine own self...
In actual fact, the 'Mumbai Mirror' survey is a door-to-door sales exercise. Says a student who is on the sales team," We are going to housing societies with the dummy copy and signing up subscribers. It is Re 1/- per day ie Rs 30 per month and we have to get a minimum of 8 subscriptions a day or we don't get paid for that day's work."

Bottomline: If 'Mumbai Mirror' is to truly 'cut the faff and connect with the new reader of today' - as is its stated intention - it needs to treat the young with a great deal more respect!
And it first needs to look into the mirror and be true to itself.


  1. Anonymous1:57 PM

    Having a youth oriented paper isnt a bad idea, hopefully it wont have more adverts than real content. One thing i don't understand is why do papers such as the Times or Hindustan use titles such as "GEN X or Y" for Youth? I mean what the heck does that mean?
    btw you are right bout treating the young with more respect.


  2. There are very few articles, leave aside entire newspapers, that capture the essence of the "Indian" youth. To those conducting surveys, newspaper big-wigs and everyday janta alike Indian youth means the following:
    1. BPO job hunters
    2. SMS junkees
    3. LAN gaming dudes
    4. Night club addicts
    5. Struggling actors
    6. Study Abroad geeks
    My listing above is in no way a comprehensive picture, nor will any survey ever be. The point is that which "youth" paper today is looking beyond these stereotypes? Which newspaper provides information about courses in Agriculture, Philosophy and Dance as much as it propagates MBA at XYZ University in the UK? How many graduates in Journalism from Indian Universities are actually involved in the creation of these youth newspapers and if they are, why isn't creative liberty, social consciousness and the zeal to better the Indian way of life, coming across?
    The Indian youth, the workforce behind the DNA data collectors gathered at the small park in Bandra (W) every morning, the gang of Engineers that have coffee at Hiranandani Gardens at 3:30 am while on a break from the graveyard shift at e-Serve, the young lawyers running behind auto rickshaws at Bandra court, needs a medium of expression more than another SMS-based 'reality' show. If there truly is a newspaper that provides this avenue... sign me up.

  3. although I can't claim to be "youth" anymore, I think that having a "cool" paper means a paper designed and administered by cool paper, which does not mean young people necessarily...I mean if I could read Seth Godin, Malcolm Gladwell and Tom Peters in a paper I might find it cool...

    Media publications devote too much time to surveys which churn out the same rotten data without "insight" ! No pathbreaking idea is ever going to emerge from a media entity that came from a survey report...people really don't know what is cool beforehand...so asking them what they want in a paper/mag/channel is a stupid idea...imagine if they had done a survey on "What is the kind of VJ you would like?" do you think we'd ever have a Cyrus Broacha?

  4. All said and done,why does a newspaper like the TOI has to introduce a 'Youth oriented paper' in the first place is a big question!Does it want to say that they are now going to print stuff just for the people who fall above thier definition of 'young'?or is it another of thier 'Zoom'ing ventures aimed at setting a red carpet for thier mega-IPO in the future?....Madness said it all...we dont need a newspaper that speaks about us...we need a newspaper that speaks for us...absolutely right to say the young need more respect.

  5. TOI will somehow remain TOI. It reminds of so many familiar, yet, corny campaigns by them.

    Somehow, these newspaper wars are giving me a nice feeling...

    Hopefully we will have some great news to read than just page 3 stuff...


    PS: By the way, I just bought a JAM today.. will start writing something soon. Its been a long time...

  6. It’s been exactly a week today (June 6, 2005) since Mumbai Mirror launched with much fanfare. Prior to its launch on May 30, I was very anxious to lay my hands on a copy of Mumbai Mirror. This was basically for two reasons:
    1. It's a product from The Times of India stable and
    2. Since I myself was a SENIOR COPY EDITOR with The Times of India, I have a lot of sentiments attached and still hold the organisation in high regard.

    But after closely going through the first few issues, I feel Mumbai Mirror has been far from impressive. Even in today's issue, I spotted certain errors, which were unpardonable. I use the word 'unpardonable' here as over the past one week I have noticed numerous such mistakes in the online edition.

    The first error was in the story titled 'Small Peg' and the second one was in another story titled 'Hollywood rip-offs return' by Subhash K. Jha.
    In the story titled ‘Small Peg’ 'biggest' has been spelt as 'bgiggest'. And in the other story 'Hollywood rip-offs return', ‘Re run’ has been spelt as ‘re-runn’ with an extra ‘n’ and that too in the intro. How can a copy contain a mistake in the intro and that too a copy written by Subhash K. Jha? I am sure every film buff would have definitely gone through this write-up. In the same copy ‘Bollywood’ has been spelt as ‘Bollywod’.

    These mistakes, on a regular basis, can seriously hurt a newspaper's reputation. During my one-year stint with TOI the thing that I learnt the most was "QUALITY COMES FIRST". Why is this absent in Mumbai Mirror?? Considering the competition in the Mumbai newspaper scene, I hope the Mumbai Mirror editorial fastens its seat belts soon. I sincerely hope Mumbai Mirror doesn't fail in the "DNA" test.

  7. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    论文代写 代写论文
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    噪音计 红外测温仪
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    酒店预定 北京酒店预定 北京酒店
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

  8. Day night,gold für wow the moon or on world of warcraft gold the tree,cheap wow gold Hao Jie pouring down the moonlight, as if accompanied by Xiaotu Feifei enter sweet dreams. In the dream, a dream Feifei about his sister to the moon night. Will open the door,wow gold kaufen go down the moon sister.mesos Xiaochanzouxia take is that they did not see the moon sister. At that time, anchored at the tree on the moon sister saw Xiaochan, they yelled loudly: "Feifei, Feifei, I tree, the tree, I." Xiaochan sit at the moon to his sister, who Daizhaoxiaochan came wow geld to the beautiful pond. Only, water,maple story mesos everywhere in the lush leaves and beautiful flowers.maple story items A frog squatting lotus leaf, see Xiaochan, surprised and said: "Xiaochan,wow gold farmen you can even sit on the moon. You simply It's amazing!maple story money I am sure that you are the first animals to the moon by the animal. good,wow leveling I envy you!Maple Story Accounts "Xiaotu listening, happy to smile. Then, with the moon sister Xiaotu to its home.powerlevel Only, the moon sister's home stars are everywhere. The eyes of a star a Zha Zha,world of warcraft power leveling like Xiaotu greeted the arrival of a mouth, like: "Xiaochan, Hello, we at the Moon Palace waiting for your arrival."maple story powerleveling Xiaotu listened,archlord gold smiling all of the 1930. Finally, the moon Xiaotu sister back home, also pleased to Xiaochan said goodbye. Xiaochan also pleased to the moon sister said: "The Moon sister Goodbye! You bring me to this night. Dainiqu next time I visit some of ourforests."


Disqus for Youth Curry - Insight on Indian Youth