I'm sharing an email I received recently - not at Youthcurry, but as editor of JAM magazine.
The thing is, we get emails like this all day. They are of little or no interest to our magazine because we don't publish pages and pages of 'news' on Bolly/ telly stars.
Sadly, PR companies couldn't care about sending out info on a 'targetted basis'. They simply acquire a list of email ids and bombard you every day. I guess the strategy works because a fair bit of these 'press releases' get printed. Word for word.
This email is representative of the genre. Actually, it's an especially amusing sample. Reproduced AS RECEIVED.
Akshaye Khanna's Valentine Day !!
Akshaye is known to be an Introvert. When it comes to his personal spece. Even when there were speculations in the Media about him dating a rich socialite from New York, Akshaye neither denied nor confirmed it.
Though Akshaye will spend his Valentine Day shooting for Abbas- Mastan's 'RACE' in South Africa, sources close to him say that Akshaye will be spending a belated Valentine in Goa. When the socialite will be coming down from New York for a common friend's wedding.
When quizzed about Valentine Day, Akshaye just grins "Yeah I totally believe in the power of love.. Love is what makes the world go round isn't it?
Uh huh. Enlightening!
And then the same stars turn around and accuse the media of 'hounding' them.
On an unrelated note, here is an invite from 'Citizen watches':
Kareena Kapoor to exhibit Kareena Diamond and Fashion collection at Yamuna, Lower Lobby, J W Marriott on Friday, February 16th, 2007 at 2:45 pm over Hi Tea.
Say hi to Kareena and have tea also, eh?