Friday, April 22, 2005

Sciontology

27 year old Zorawar Kalra is planning to sell paranthas and rolls from carts at shopping malls. According to Business Today, he got this brainwave after seeing cups of steamed corn selling like hotcakes at the same venue.

So Kalra has set up 'The Royal Parantha Company' and has sunk in Rs 12 lakh to set up a state-of-the-art central kitchen in Mehrauli, from where he will ship out the paranthas to franchisees in frozen form.

Zorawar's dad is the well known food consultant Jiggs Kalra and he's a graduate of Boston's Bentley Business University. Being an MBA, Kalra has ostensibly studied the market situation and thinks he has a winning idea. Definitely, I think there is a demand. Success will depend on how well can he execute the supply.

But Kalra is just one example of a new breed of young people. What I call the 'coat-tailers'.

Coat-tailers are the kids of parents who have it all. Statistically they are a small % but very visible in the media. eg Kids of actors, politicians, industrialists and the miscellaneous well-known.

They have had no pressures to perform well academically, or had to put much thought to their careers. Their career is to prepare themselves to inherit the family legacy. There is no shame in this. They are generally educated abroad but aspire to return home, not settle there permanently.

Coat tailers can go thru life doing nothing - there's already a house, car and spending money and Indian parents will support their kids for life. But it's not fashionable to sponge off your parents forever, coat tailers do aspire to make some sort of personal contribution. It's just that they can afford to think longer about what they want, and even fail at a few things.

Characteristics of coat-tailers
Kids of: Celebrities, successful Westernised professionals, Businessmen of standing

Attitude: We've always had the best, because we can afford it.

Parental expectation: Do what you want, what makes you happy. If u need a leg up, I'm around.

Aspiration in Education: Foreign Univ from undergrad level, if not definitely a Foreign MBA.
The ranking of the university is not key - Bentley for example is um, nowehere in the Businessweek top 50 but is still $ 80,000 well spent as far the coat-tailer is concerned. Who needs a placement?

What kids do: Drifting around for some time after education is OK. Eventually they know they will join the family business or profession.

However they do aspire to make a difference in the longer run, do things differently. When that does not happen they feel lack of purpose and meaning in life.

Emerging Trend
Coat tailers whose families are into the more traditional, boring businesses are striking out into more exciting areas eg nightspots, clothing stores, media, something-to-do-with-entertainment etc. These ventures are often aimed at "People Like Us", and modelled on similar concepts seen on foreign trips.

Usually the family will help fund their ideas. The new business may not contribute that much to family bottomline but keeps the young person busy and out of trouble, also may give boost to image.

Bottomline: At the very least, coat-tailers - who bring us fancy new restaurants and convert their boring mill lands into cool malls - make the world a better place for us lesser mortals.

If some of their ventures end up in the red - so be it. Call it adventures in angel investing - where the angel is actually our father, not in heaven, but yon planet earth.

12 comments:

  1. Well put; I have known some coat tailers myself; for what its worth, they are fun company.

    ReplyDelete
  2. Excellent analysis.

    Usually while getting that degree abroad the 'suitable' spouse is garnered too.

    ReplyDelete
  3. I was just waiting to hear the phrase the "Dil Chahta Hai" kinda crowd, I did not find it, so here it is.

    One more characteristics of this scions is that they want to automate/computerise/professionalise their otherwise drab vanaspati mfg. type family business. Sometimes it works. Mostly it doesnt.

    ReplyDelete
  4. Anonymous7:20 PM

    Well, I dont think I mind coat tailers.. we all are coat tailers in one way or the other,no? I mean bravely take up engineering when our parents.. government employees.. gladly pay for your 'payment seats' and then dont even bother to pay them back..

    ReplyDelete
  5. I don't think you give enough credit to 'coat-tailers' ....if that's all they did, IBM would have never become the behemoth it is now.
    (History: Thomas Watson Sr. started IBM and was a pretty darn good company ....and his son, TW Jr. multiplied the corp. 10 fold.)

    Think about it. I think we're a little begrudging to those who were born with the proverbial silver-spoon, but I'd rather judge them all on individual merit.

    ReplyDelete
  6. Dear Maven

    I hope you are reffreing to Azim Premzi of Wipro who actually utomated/computerised/professionalised their otherwise drab vanaspati mfg unit inherited by his father.

    ReplyDelete
  7. coat-tailers rather have a tough task in hand. Outsmarting the overwhelming presence of a parent can sometimes weigh a little too heavy. In all they have an advantage( the bucks from guardian-angel and the surname too!) and also a disadvantage that only a few can subdue.

    ReplyDelete
  8. Anonymous5:58 PM

    Firstly I would like to apologize on behalf of all the coat tailers out there. We really have no right to lean on our family name and use the benefits our well to do parents have so thoughtfully provided for us. The fact that we were born into successful families with out our consent is deeply distressing. As we are coat tailers our success is without doubt due to our mommies and daddies and their bank balances, connections and what have you. Our sliver spoons make us less human and deserving of your admiration and respect.

    While a fair degree of our Indian brothers and sisters live below the poverty line we are pursuing foreign educations, suitable brides and generally living the good life. We find that this is most undesirable. Our quest for identity and our efforts for emerging out of the shadows of our illustrious parents are vain and conceited. How silly it is that we want to be a little different and find our niche. We realize that is because of the fact that is ok to be a middle class nobody but to fail as a rich kid is just the pits. We just don’t have that saintly halo that is acquired from the strife and suffering that comes with having to claw our way to the top like most other people.

    Our sense of self worth is solely derived from our costly misadventures that provide you with night clubs, malls and other varied amusements. We realize that our success is some how less heroic or tainted due to the lack our middle class roots.

    Lady seriously WTF…… are you thinking?? . Do I hear an under current of middle class envy? Frankly your analysis is very patronizing and derogatory. It’s like because we are rich, our accomplishments should be some how less that some one else’s.

    “However they do aspire to make a difference in the longer run, do things differently. When that does not happen they feel lack of purpose and meaning in life.” Oh really? I thought that this was common to most people. All of us have a need to do something different make a mark for ourselves. Take your case you chucked perfectly good IIM degree to start JAM. I admire that, it takes guts. So if JAM were to fail (god forbid.. ) I take it you would not feel a lack of purpose or indulge in some introspection. I guess it happens only to rich kids trying to do something different. I never really thought of it that way .Gee being rich sucks.

    And here is another gem “Bottomline: At the very least, coat-tailers - who bring us fancy new restaurants and convert their boring mill lands into cool malls - make the world a better place for us lesser mortals.” No we don’t go around building malls to bring cheer to the dreary lives of the great unwashed masses. Making money and unlocking value of our real estate was the motivating factor. However we appreciate the altruistic motive implied.

    ReplyDelete
  9. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    广告发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    血管栓塞剂
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    工业冷水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    SEO优化
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    打包机
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    400电话
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    亚都装修卫士
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    衬布
    代写论文
    代写论文
    论文代写 代写论文
    磁力泵
    离心泵
    化工泵
    隔膜泵
    螺杆泵
    潜水泵
    油泵
    耐腐蚀泵
    水泵
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    化工离心泵
    计量加油泵
    自吸式离心泵
    管道油泵
    自吸式排污泵
    潜水排污泵
    自吸式磁力泵
    耐高温磁力泵
    不锈钢多级离心泵
    多级离心泵
    耐腐蚀自吸泵
    自吸化工泵
    玻璃钢液下泵
    液下式排污泵
    卧式离心清水泵
    氟塑料磁力泵
    磁力驱动循环泵
    耐腐蚀污水泵
    卧式化工离心泵
    玻璃钢耐酸泵
    防爆管道油泵
    不锈钢多级泵
    立式多级离心泵
    塑料磁力泵
    水泵厂
    手摇油泵
    上海水泵厂
    上海水泵
    离心泵厂家
    热水泵
    清水泵
    气动隔膜泵
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    分散机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    超声波测厚仪
    粗糙度仪
    噪音计 红外测温仪
    万用表
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    什么是法兰
    电烤箱
    酒店预定 北京酒店预定 北京酒店
    离心机
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

    ReplyDelete
  10. 导热油炉吴桥县导热油炉锅有限责任公司是全国最大的生产导热油炉生产基地之一,公司主要生产各种导热油炉锅,熔盐炉, 转盘轴承,管式加热炉,蒸汽发生器,一二类压力容器.徐州回转支承 公司提供转盘轴承 --slewing ring slewing bearing slewing bearings服务. automation-industrial-industrial automation-slewing bearingslewing bearings
    铁路
    轨道交通
    太阳能
    电源

    ReplyDelete
  11. ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信社, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    ReplyDelete
  12. Faint hint of the love of friendship

    Faint hint of the love of friendship. There is a friend, I think that is a cheap wow gold kind of love and friendship between the feelings between, you will occasionally miss a time to silence him, reminds him, the warm heart, a beautiful, a moving. Sad and worried at the time, you will think of him, you hope that he can in your side, give you comfort and buy wow power leveling understanding to you, and you never talk to him, are you afraid of their own grief that would preclude him from peaceful life.

    You will be a song, a color, think of him, think of my wow gold his sincerity, he reminds me of the dedication, his mind had gone through the ups and downs together. With such a friend, you will treasure their lives and love their own lives, because you know I hope you had a good, he would like you to take care of themselves properly, and then to meet, he cheapest wow power leveling would like you to tell him you very happy.

    That the concept of secularism, in your mind, because his replica replica rolex presence has become pale and weak, you are only in the depths of the bottom of my heart for this man set up a small space, stick with that quietly happy memories, from the the very beginning you know that you will not have any love, it seems that talk about love on the desecration CHEAP wow power level of this emotion, this can only be a friendship. This is how in the end all about? You want to for many years, but no clue.

    You seldom have contacts in this long life, you meet the door may be only a few of the ten thousandth time, but in each other's hearts retain a miss, one asked, even if he went to the ends of the earth, even after many, many years, even BUY power leveling when the meet again, has long been a non-object is not, you still remember back as a profound, and this has been sufficient.

    Sometimes life will calm a dry, maybe you will fall into the dry I replica rolex replica did this, perhaps what you do not have love, perhaps early HUAFA, full sideburns pale, but with such a friend, in the your life will ripple slightly, a little color, do you think of him. He remembered the quiet, perhaps the Health and cheap lotro gold the WHO will not forget.

    Am grateful for you in this world, there is such a person, he is replica rolex not around you, he did not do anything for you, but you hope that he would have been very good, long life, happiness well-being ... ...

    Am glad you had a feeling like that, pure and long, in this complex CHEAPEST power leveling world, there are such a friend, it is worth to cheap rs gold lbless you to miss ... ...

    ReplyDelete

Disqus for Youth Curry - Insight on Indian Youth