Thursday, May 11, 2006

Chic Lit

Ha ha ha ha ha. If the story weren’t so tragic, one would be tempted to say Kaavya Vishwanathan was having the last laugh.

You know a book is 'selling' when you see it at traffic signals across Mumbai. And Opal Mehta is right there - on top of the pirate's pile yesterday.

The list of books being sold thus is actually quite amazing. The pirates definitely do 'market research' at Crossword. The new hot-seller is the voluminous Shantaram but non-fiction titles seem to be more to the car-public's tastes.

It started with the success of Tipping Point. Freakonomics was pirated very soon after its release and now even the 'Undercover Economist' is available. Looks like 'economics' is more viable than the Sidney Sheldons and Jeffrey Archers who once did brisk business.

At a different stage in my life I happily bought pirated editions. Now, I prefer the originals because I like their look and feel. And I feel happier buying them at a fancy bookshop where the aroma of ideas printed on paper hangs heavy in the air.

Diya Mirza confessed on [V]Goddess that she had 1500 pairs of shoes. or was it 15,000? I am OK with 6 pairs of shoes but 1500 books. Maybe, someday, 15,000!

This 15,000 would include all kinds of books. Including chick-lit - a term that constantly came up during the Kavya Vishwanathan controversy.

What is chicklit anyways?

Here's what one website dedicated to the genre has to say:
There is much speculation that chick lit is nothing more than "trash", "fluffy, mind-numbing garbage", "formulaic vapid prose"... That said, chick lit is a genre comprised of books that are mainly written by women for women... There is usually a personal, light, and humorous tone to the books.

I like chick-lit. And I think good chick-lit is very, very difficult to write. Because being breezy without being cheesy is an art. The same as producing a popular, entertaining film.

The experts agree that it all started with Bridget Jones. And the story of how Bridget came into being is, itself fascinating.

Bridget was born as a weekly column in The Independent in October 1995, the brainchild of Charles Leadbeater, then the paper's features editor.

"I was desperate to find a column that appealed to young women," he recalled in 2001. "I wanted something that reflected the eclectic mix of topics women in the office seemed to talk about when they arrived in the morning, as I strained to overhear them without appearing to eavesdrop. I wanted something that covered the topics men assume women talk about when they visit the toilet in groups: make-up, men, food, the outrage of global poverty."


The crucial thing was that Bridget had to be a feisty charcter, and single, appealing to a younger audience.

Enter Helen Fielding, 37, a Leeds-born, Oxford-educated TV presenter ... who was writing for The Independent on Sunday. Charles had read Fielding's first novel, Cause Celeb, a spoof about smug celebrities and African aid, and admired the sardonic but funny voice of the hack narrator.

Fielding was shown a two-page outline of Leadbeater's ideas for the column and its dramatis personae. The two agreed that the heroine should have a very ordinary name. "Like Bridget Jones," said Fielding at once. In the next 30 minutes, she came up with the daily recital of alcohol units, fags, scratch cards and calories that became part of Bridget's unique selling point. You'd have thought she'd nursed the character inside her for years...


In that sense Bridget was not original - she was 'commissioned'. But Helen Fielding added the flesh and bones to that skeleton and created a whole unique character and characteristics.

The column was an instant hit. Women readers detected a wholly sympathetic voice - friendly, confiding and aspirational while simultaneously aghast with self-doubt.

Another very successful chick-lit novel was born out of a column in a British newspaper.

In November 2000, Allison began writing a fictional column in the Daily Telegraph about the attempts of a hedge fund manager to juggle a demanding career and motherhood. The column provoked a huge response from women readers.

I Don't Know How She Does It: The Life of Kate Reddy, Working Mother, a novel which drew on material from the columns, was published in 2002 and has now sold over a million and a half copies in 20 different countries. Allison Pearson was named Newcomer of the Year at the British Book Awards.


Kate Reddy happens to be someone I like and identify with far more than Bridget. I reviewed the book for Business Today when it first came out and recommended it to half a dozen friends. Although Kate was British, her problems and concerns were something a working mother anywhere could connect to.

I know people like Kate, who buys Sainsbury pies and then mushes them so they appear home-made, so as to impress the teacher's in her kid's school. Though personally (I believe) I'm not that neurotic.

The beauty about I Don't Know How She Does It is that it reflects the boring, the mundane and the stressful reality with wit and more than a tinge of irony.

Another book in this genre which I really liked was 'The Nanny Diaries' - a 'modern day Mary Poppins with attitude'. The book was written by a girl who worked as a nanny for a self-obsessed, wealthy New York couple. In the words of USA Today

A perfect size 2, Mrs. X devotes herself to maintaining her good looks, the pristine elegance of her lavish apartment (there's a full-time housekeeper, of course) and making sure that Grayer does not muss up her Prada togs. She does have serious concerns: Which tony private school will he get into? Mr. X is always at the office, generating the millions that keep the family in splendor. Both parents see their child as a prestige accessory, not as a little boy with enormous unmet emotional needs.

Again, the book provided insight and social commentary in an amusing manner. And from a unique point of view – that of the nanny. You know there are such parents in India as well – the moms you see in shops with gym-toned bodies, Kaaya-visit faces and perfect nails. The kind who never ever take their kids out without ayahs in tow.

So what am I trying to say? There are good books and bad books in every genre. Chick-lit is no exception. When something ‘sells’, many folks will try their hand at it. Most are terrible. And Kaavya was no exception to that rule.

Maybe the novel she wanted to or set our to write was something different but ‘unsaleable’. Or, maybe she didn’t have a novel in her at all.

Whether she cheated or her packagers did the deed, the fact is her novel was just another piece of chick lit. Not chic lit. Not a Bridget or a Kate. Not a New and Original Voice.

Opal Mehta was a thin layer of exotica on the usual chick-lit cheesecake. That’s why it needed the hype of a half-million advance. Much before the controversy broke, I figured that – based on a review by blogger Jinal Shah who had written the following review on April 6th:

How Opal Mehta got kissed.. blah blah, is probably, the worst book I've EVER read by far. Factually incorrect,( when she writes about high school students who wear Jimmy Choos and use La Mer face creams and buy 17 bags worth of clothes at Bergdorf Goodman, makeup at Henri Bendel AND haircuts from Frederric Fekkai himself-- who is she talking about exactly?) culturally incorrect (apparently a typical gujju Mehta family meets for diwali to reminicse past times in Madras) and it lost me somewhere in the first 50 pages...

Jesus. I am appalled by this novel. Even if I were to grant it to fictitious licsense, the writing is so flawed , the characters are so rigid and the plot is so predictable that you need major guts to get beyond the first couple chapters.


Yikes, I said to myself. No way I am gonna be reading this book. Except maybe to see how bad it is, and warn off readers of JAM magazine. www.jammag.com. In the event, Kaavyagate happened before I got around to doing that.

Wimping Out
Nilanjana Roy put an interesting spin to the subject in a column for Business Standard

Along with every other reader in the world caught between publishing hype and authorial reality, I think it’s time we had a stock exchange for authors. Call it the Writers Index of Marketing Performance (WIMP).

WIMP would take these factors into consideration: the amount of hype generated before the publication of the New Original Volume of Entertaining Literature (the NOVEL, for short), plus the size of the advance, along with a weighting for special factors, which would cover the author’s age, pulchritude, ethnicity, awards won and general blurbability.

This would be balanced against not just book sales and media coverage generated, but also against a special reader’s index measuring any Feelings of Extreme Disappointment Upon Perusal. To put it simply: the more Fed-Up the reader, the more the writer will have Wimped out.


As in every field of life, including personal career growth, marketing has its merits. But, in the case of books at least, a slow and steady word of mouth is what often works wonders.

take the case of Shantaram – a book which was not overtly marketed but now has a permanent position on the best seller list in India. Jinal provides another example:

The Kite Runner was such a beautiful book and obviously wasn't marketed well, and years later solely on word-of-mouth, it emerged as one of best-selling fiction books and is still on Barnes and Noble's best selling list.

Something to think about!

A final point
I guess a better word for all those badly written books with pink or orange covers is junk-lit or even McLit. Easily digestable, unmemorable, for-the-train-journey novels. Successors to the once-popular Mills & Boons.

Meanwhile, aspiring writers can take note of another young lady who wrote her first book in seven weeks while studying for her A-levels. By the time she got her results, she had signed a two-book, £400,000 deal.

At the age of 18, Helen Oyeyemi signed the contract for her first novel, "The Icarus Girl," the same August day two years ago that she was accepted at Cambridge University.

The book, about an 8-year-old girl with an eerie imaginary friend, attracted gleaming reviews and buzz in Britain after its initial publication in January (2005). Ms. Oyeyemi was called "astonishing" in a review in The London Sunday Telegraph and "extraordinary" by The Financial Times, which said she could claim a place among Amos Tutuola, Chinua Achebe and Ben Okri, all English-language Nigerian-born writers.


I haven’t read the book … but plan to soon.

I think the world will always be hungry for new talent. Kaavyagate is a reminder that the definition of what constitutes talent is something new and original.

Why, even poor Bridget Jones – who was brought back to life in the form of a column in The Independent last year – is now getting slammed.

The return of Bridget Jones, the iconic single woman who sprang to life a decade ago in The Independent newspaper as a column written by creator Helen Fielding, has produced a fiery debate among female newspaper columnists in Britain.

The question at hand: sure, she's amusing, but is this sad-sack singleton as relevant anymore as a societal touchstone?


Looks like there’s room for a whole new kind of heroine. She’s out there, waiting to jump out from somebody’s imagination…. Or, an editor to commission it.

20 comments:

  1. As an aspiring writer, I admired Kaavya. My contempt for the genre she deals with did not stop me from admiring her for having bagged such a huge contract at her age.

    I did try to read a page or two of this book after the controversy broke out, since I was doing a story on the same. And god, it was awful. I don't have anything against frivolity, we all have enjoyed the most frivolous of movies and sitcoms ... but not a single line of this 'chick lit' is arresting enough to move on to the next. Being a guy, I may have sat through and even enjoyed some awfully cheesy films, but this book was just badly written, plagiarism or no plagiarism.

    I wrote a piece on the line between inspiration and plagiarism for Rediff.
    http://in.rediff.com/getahead/2006/may/09pla.htm

    Interestingly, a piece in the Hindu said that among other inspirations, certain portions of her book have been indirectly been inspired by Rushdie! Now, that's a new one!

    Guess I'll blog about the whole brouhaha soon.

    ReplyDelete
  2. Economics books are definitely hot. BTW, the newly launched Freakonomics paperback edition costs only Rs. 250, a better choice than a cheaper priced pirated edition.

    ReplyDelete
  3. hey rashmi nice post....incidently i just put a review of 'Opal Mehta' on my blog just yeaterday!!....guess, great minds read alike!
    Love the idea of a new age heroine lurking around in the mind of some new 'sensible' lady author....lets hope she comes to the forefront soon....

    ReplyDelete
  4. Chic lit buks r a pleasure 2 read, more so for their light language and no-air story.. and Economics buks r hot, for the fact that they r 2 expensive, and originals r way out of bound for most...

    ReplyDelete
  5. talk about books selling like hotcakes at the signals....so many times "the argumentative indian' has been shoved into my face by one of them pirate peddlers...they sure do their mktr right.

    ReplyDelete
  6. Hi Rashmi!

    I really enjoy reading JAM and would love to write for it. Please check my blog, Pink Oranges, to get a sense of my writing style.

    http://www.hookedonheat.com/pinkoranges/

    ReplyDelete
  7. Because being breezy without being cheesy is an art.

    Liked that one.

    ReplyDelete
  8. Rashmi,

    Could not make a clear sense of what is right and what is wrong in the present world, after I read your article. Maybe that's how it is...

    The lack of clarity allows room for everything.

    Kaavyagate has happened. It can easily happen again.

    ReplyDelete
  9. rashmi...
    there's a chance id NEVER read the books she apparantly copied frm. thr's a chance i wud NEVER HAVE EVN FGRD OUT READIN em muhself tht th books wr copied frm or had sowed seeds of "inspiration"...whatever...but one thing's for sure...i knw ppl who're arnd me,,...r goin gaga ovr OPAL... now..n its funny...cuz its all becuz opal's been talkd bout controversially....n thz r the ppl who wudnt read em unless ther ws a controversy.
    tricky tricky.
    but th point is...i LOVE chick lit. i confess..bein one muhself. i mean..thr r million things to inspire a 20 yr old lik me..but very few that wud mek me sit up n read. n me bein a student of english lit..i confess ive ravaged thru B. JONES..not just once..
    ciao!

    ReplyDelete
  10. How do you draw the line between original and plagiarism.

    Assume that I write a book and write this sentence - "I am going home"

    Now, this sentence was written elsewhere by another bigshot author. Will I be accused of plagiarism?

    Now, I write a longer sentence - "My girl left me because she thought I was laughing at her, which is not true, but in fact I was watching a cartoon show on the TV behind her in the coffee shop"

    Chances are that someone might have used this sentence. Do you have to keep using synonyms and antonyms to avoid plagiarism. Where is the line to define plagiarism. Did kaavya copy her whole story? I think not. Or whole paragraphs? I havent yet read any such thing.

    By the way, all of us are guilty of "internalizing" the Oxford English Dictionary (or MS Words thesaurus).

    ReplyDelete
  11. On second thoughts, I really dont know how many sentences or paragraphs did kaavya picked up. If more than 20, it might be considered as plagiarism. Just one or two, naaah..

    ReplyDelete
  12. Shadows,

    Kaavya's case looks pretty bad. Last time I checked, more than 40 passages were found with strong resemblance to various passages from several books.

    Most of these passages were quite nuanced and not really run of the mill statements like I am going home, I have a headache etc.

    It is quite possible that the real lifting was done by the book packagers. We will never know.

    ReplyDelete
  13. It is purely the blunders by the pressurising parents and the mishandling of her handlers! Read the story in the Harvard Independent student weekly....
    http://www.harvardindependent.com/ViewArticle.aspx?ArticleID=9906
    poor Kaavya.. thats all I can say for her

    ReplyDelete
  14. Revathi,

    The same Harvard Independent ran at least a dozen of other stories which excoriate Kaavya. Quite naturally Harvard is also divided into two camps now.

    But I agree with you, the blame at least in part goes to her handlers.

    ReplyDelete
  15. It was a good read
    Iam glad i stumbled upon your blogs
    have bookmarked you for reading other parts too .
    thanks

    ReplyDelete
  16. Rashmi,

    Plz tell where the pirated version of Undercover Economist is available.. The guys at fort don't have it.. thx

    ReplyDelete
  17. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    广告发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    血管栓塞剂
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    工业冷水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    SEO优化
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    打包机
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    400电话
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    亚都装修卫士
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    衬布
    代写论文
    代写论文
    论文代写 代写论文
    磁力泵
    离心泵
    化工泵
    隔膜泵
    螺杆泵
    潜水泵
    油泵
    耐腐蚀泵
    水泵
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    化工离心泵
    计量加油泵
    自吸式离心泵
    管道油泵
    自吸式排污泵
    潜水排污泵
    自吸式磁力泵
    耐高温磁力泵
    不锈钢多级离心泵
    多级离心泵
    耐腐蚀自吸泵
    自吸化工泵
    玻璃钢液下泵
    液下式排污泵
    卧式离心清水泵
    氟塑料磁力泵
    磁力驱动循环泵
    耐腐蚀污水泵
    卧式化工离心泵
    玻璃钢耐酸泵
    防爆管道油泵
    不锈钢多级泵
    立式多级离心泵
    塑料磁力泵
    水泵厂
    手摇油泵
    上海水泵厂
    上海水泵
    离心泵厂家
    热水泵
    清水泵
    气动隔膜泵
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    分散机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    超声波测厚仪
    粗糙度仪
    噪音计 红外测温仪
    万用表
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    什么是法兰
    电烤箱
    酒店预定 北京酒店预定 北京酒店
    离心机
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

    ReplyDelete
  18. ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    ReplyDelete

Disqus for Youth Curry - Insight on Indian Youth