Wednesday, January 18, 2006

Hot chocolate Lux

First, they put Shahrukh Khan in a bathtub . Now, they slather Kareena Kapoor with chocolate paint.

Both, ostensibly, to celebrate '75 years of Lux soap'. And beyond the column-inches these activities may generate, neither is going to do anything for the brand in the long run.

The Lux strategy is especially confused and confusing. The brand is being stretched across the entire customer spectrum. So there's a soap cake being sold for 13 bucks and a White Spa body wash costing Rs 70.

A new 'chocolate seduction' soap.
A 'sandalwood + honey' variant.
A purple 'Aromatic Glow' variant.

The idea appears to be: ek hi teer se saare competitors ko maar do. But that usually doesn't work.

A single brand can't be a Lux AND a Palmolive Aromatherapy AND a Santoor AND in liquid form, an economical alternative to Bath & Body Works.

And this is especially applicable if the brand reworks only its image and not the formulation.

No seduction here
Yes, I actually bought the Lux chocolate soap. My verdict: Melody may be chocolatey, Lux still isn't.

The shape, look and feel is very nice but the soap SMELLS like any old regular Lux soap. So you never feel seduced by the 'chocolate' element.

Fragrance is in my opinion far more integral to a soap's appeal than how it looks. And for those who think that a chocolate smell in soap is unappealing - think again!

Try any foreign cocoa butter lotion. Or if you are in Bangalore's Garuda mall check out the shop on the first floor which sells 'hand made' bath products.

The delicious smell wafts into your nose while you're on the floor above! Everything in that shop is abslutely fascinating. The chocolate soap is chopped off for you from a cake-like brick. Looks good enough to eat...

The only sad bit is the company is from the UK and insists on charging UK prices. An 800 rupee soap was a bit much - even in the name of indulgence. You feel like the soap would have to be guarded and sparingly used. And what if it melts in the soapdish and turns into mush?

Ha, you can see how hard I had to work to convince myself it wasn't worth buying. Now that is what I call chocolate seduction.

Eat your heart out, Kareena!

31 comments:

  1. my question is... do those ads really work?
    i do not reside in india, but during my brief stay there, i saw many soap, detergent, and toothpaste commercials. Most were targeted towards the women of the household. Some towards kids and others towards the youth.

    back to your posting, i would say no matter how a product is marketed. In a celebrity crazy place like india, any hot actress with any soap will generate good revenue for the company, unless the product is really crappy.
    if LUX is able to sell more soaps by giving them wierd names, and using actresses covered in choclate. Hey, its bringing more money in!!, isnt that what advertising is supposed to do?

    ReplyDelete
  2. donno abt Lux but Kareena would sell big time =))
    On a serious note Why do they have to bring in that carnal element in whatever they wanna sell? No matter what the product is, seems it does not sell unless there is a girl used in the ad.!

    Oh well regarding soaps I never gave much thought- I just get what is in stock in hostel canteen :P But you are kind of tempting me ;)

    PS: SRK link in first line isn't working.

    ReplyDelete
  3. Lux sucks!! I've heard some real scary rumers about this soap saying that these soaps are made out from pig-fat, like the cartridges in bigtime flop Mangal Pandey. Is that true?

    ReplyDelete
  4. chocolate soap..when i first saw that commercial i thought what YUk feeling to bathe with chocolate..now u say the soap smells like the regular Lux soap,is it just the changed color that they are selling.This time this gimmick is not gonna work..All said and done who would like to go to work smelling like a choco??

    ReplyDelete
  5. Difficult to believe that 3 out 5 indians use the soap atleast once in a year.They are very strong in rural markets so ,kareena factor will definetly work.

    ReplyDelete
  6. Cool !!

    Well Lux has a simple positioning - Filmi sitoron ka saundrya sabun. The beauty soap of Film stars. The entire strategy is probably to give this positioning a lively new feel.

    Their target is less "people like you" but more an average typical Indian housewife. They are found in large numbers in India - who live by dreaming themselves in the clothes, makeups and styles of film stars. They gossip about them. They love to try things that these film stars suggest.

    Shahrukh khan - was & is an error - I am sure thats why that ad was suddenly "gayyab" - because it does not go with the aspirations of traditional housewife in India.

    Is Karishma & Choclate also an error - probably yes!! becasue the whole theme seems to be targetted at a younger audience - less to the taste of typical housewives.

    However, coming from an HLL one wishes thay had done the research they are known for. If thats the case - may be the face of typical Indian housewife might have undergone a transformation before we took notice.

    Well tried HLL. May you succeed.

    ReplyDelete
  7. 'jst blog hopping...

    lol..nice post. i love the "melody" part of it.

    God bless!

    ReplyDelete
  8. iMhO said...

    my question is... do those ads really work?


    duh!!! they work! the MMS works! the stupid publicity works! its India!!!!!!!!!!!!!!!!! ppl are jobless! they forward such kind of pics to their friends !!!!!!!

    where are you man?

    ReplyDelete
  9. oh man... I love those Lush soaps but it's like an annual indulgence...any of them so yummy!

    ReplyDelete
  10. These ad campaigns probably bring abt the early birds who wud lk 2 try anyth new... But in the long run, Lux ll need 2 stick 2 its USP: Deliverin da middle-class housewife a soap tht wud mk her feel lk an on-screen diva! Remember, Lux is a Sitaron ka Saabun!!!

    ReplyDelete
  11. You didn't reply to my mail.

    Arpit.

    ReplyDelete
  12. They have a LUSH in Bangalore?! Nice! It's a very fun company. India needs a real and total innovation in bath products. Lush- the UK company you are referring to was started by the chemist who worked for BodyShop. BodyShop became to conservative for him and he started LUSH. A very popular philosophy at LUSH is creative destruction. Every year, they destroy all their products, no matter how successful the product is-- and they create new ones. Thius insuring their brand stays fresh and fun all the time.

    Indian companies can learn a lesson or two from LUSH's founder.

    ReplyDelete
  13. is this for eating or bathing

    ReplyDelete
  14. umm. i feel bad to make this vulgar comment. instead of using the soap, i had lick the yummy chocolate anyday...

    ReplyDelete
  15. Are you sure you ain't assuming that consumer preferences are perfectly correlated to your preferences?

    There might be people, may be lots of them, may be all of them except you and whosoever you interacted with, who are drawn towards a soap's color and don't care about (perhaps are alienated by) its fragrance!

    ReplyDelete
  16. I have a question here - how much can the public be fooled?

    ReplyDelete
  17. i usually dont blog on current topics , not to mention with kareena in it but here goes nothing

    http://coabib.blogspot.com/2006/01/this-soap-tastes-weird.html

    ReplyDelete
  18. i dont know how far this soap bar will seduce the Indian janta... but i guess not many of us love to eat chocolate ice-cream... what is lux planning next?.....i guess choco chips in the soap!!

    ReplyDelete
  19. The day before yesterday I asked the kirana wala for a bar of Lux choclate. Just to check out how it looks...and he said: "Everyone asks for this soap, but no one buys it.."..i concluded ad wise it seems to have created curiosity but if the product is inherently a failure, let alone kareena , even God cant save it!!!

    ReplyDelete
  20. Another Lush fan here.:)

    (Rashmi - Buy their solid shampoos. They last AGES. I've been using Reincarnate for a few weeks now, and the block's almost exactly the size it started out as. And my hair's gorgeous.)

    I don't understand how they managed to take a topless woman, slather her in chocolate, and somehow get a result that just isn't sexy.

    ReplyDelete
  21. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    广告发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    血管栓塞剂
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    工业冷水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    SEO优化
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    打包机
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    400电话
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    亚都装修卫士
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    衬布
    代写论文
    代写论文
    论文代写 代写论文
    磁力泵
    离心泵
    化工泵
    隔膜泵
    螺杆泵
    潜水泵
    油泵
    耐腐蚀泵
    水泵
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    化工离心泵
    计量加油泵
    自吸式离心泵
    管道油泵
    自吸式排污泵
    潜水排污泵
    自吸式磁力泵
    耐高温磁力泵
    不锈钢多级离心泵
    多级离心泵
    耐腐蚀自吸泵
    自吸化工泵
    玻璃钢液下泵
    液下式排污泵
    卧式离心清水泵
    氟塑料磁力泵
    磁力驱动循环泵
    耐腐蚀污水泵
    卧式化工离心泵
    玻璃钢耐酸泵
    防爆管道油泵
    不锈钢多级泵
    立式多级离心泵
    塑料磁力泵
    水泵厂
    手摇油泵
    上海水泵厂
    上海水泵
    离心泵厂家
    热水泵
    清水泵
    气动隔膜泵
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    分散机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    超声波测厚仪
    粗糙度仪
    噪音计 红外测温仪
    万用表
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    什么是法兰
    电烤箱
    酒店预定 北京酒店预定 北京酒店
    离心机
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

    ReplyDelete
  22. If I were gold für wow a boy again,world of warcraft gold I would practice perseverance wow gold cheap more often,maple meso and never give up a thing because it was or inconvenient. If we want light,Maple Story Account we must conquer darkness. Perseverance can sometimes equal genius in its results.wow gold kaufen “There are only two creatures,”cheap maplestory mesos syas a proverb, “who can surmount the pyramids—the eagle and the snail.” If I were a boy again,wow geld I would school myself into a habit of attention;maple mesos I would let nothing come between me and the subject in hand.maple story power leveling I would remember that a good skater never tries to skate in two directions at once.billig wow gold The habit of attention becomes part of our life, if we begain early enough. I often hear grown up people say maple story items“ I could not fix my attention on the sermon or book, although I wished to do so” , wow powerlevelingand the reason is, the habit was not formed in youth. If I were to live my life over again,wow leveling I would pay more attention to the cultivation of the memory. I would strengthen that faculty by every possible means,wow power leveling and on every possible occasion.maplestory powerleveling It takes a little hard work at first to remember things accurately;cheap archlord gold but memory soon helps itself, and gives very little trouble. It only needs early cultivation to become a power.

    ReplyDelete
  23. ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    ReplyDelete
  24. To buy rappelz rupees , it is not the aim of the cable. It is the game which brings a lot of happiness to me. We buy the rappelz gold together. The beautiful story, we can not be forgotten buy rupees . You will not regret to have rappelz money . So I will continue to have cheap rappelz rupees , it is a beautiful fairy tale, it looks like my life.

    On account of I have rohan crone , I am not afraid of the lonely. At that time I do not know the meaning of it. Later I buy rohan gold . And every time, I have no rohan online crone , I will feel very anxious. Why I buy rohan online gold , please it gives me such a warm place. At the moment, I have rohan money .

    ReplyDelete
  25. Do you know dofus kamas? I like it.
    My brother often go to the internet bar to buy kamas and play it.
    After school, He likes playing games using these cheap kamas with his friend.
    I do not like to play it. Because I think that it not only costs much money but also spend much time. One day, he give me many dofus gold and play the game with me.
    I came to the bar following him and found buy dofus kamas was so cheap. After that, I also go to play game with him.

    Do you know eve isk? I like it.
    My brother often go to the internet bar to buy eve online isk and play it.
    After school, He likes playing games using these buy isk with his friend.
    I do not like to play it. Because I think that it not only costs much money but also spend much time. One day, he give me many cheap eve isk and play the game with me.
    I came to the bar following him and found buy eve online isk was so cheap. After that, I also go to play game with him.

    ReplyDelete
  26. It is the LOTRO Gold which make me very happy these days, my brother says Lord Of The Rings Gold is his favorite games gold he likes, he usually buy some buy LOTRO Gold to start his game and most of the time he will win the cheap Lord Of The Rings Gold back.
    I am so happy to get some mabinogi gold and the cheap mabinogi is given by my close friend who tells me that the mabinogi money is the basis to enter into the game. Therefore, I should buy mabinogi gold with the spare money and I gain some mabinogi online gold from other players.

    ReplyDelete
  27. What do you know World of Kung fu Gold. And do you want to know? You can get WoKf gold here. And welcome to our website, here you can play games, and you will buy World of Kung fu Gold to play game. I know cheap World of Kung fu Gold, and it is very interesting. Do you want a try, come and view our website, and you will learn much about World of Kung fu money. Come and join with us. We are waiting for your coming.
    Do you know that the wow gold? The players often forget to eat meal when they play the online games. In the game many players need the World of Warcraft Gold to up their levels. so they often search where can warcraft gold, I think our website maybe is your best choice. Many friends told me that in here can get buy wow gold, and here you can also relax yourself. so i hope more and more players come here to buy the cheap wow gold.

    ReplyDelete
  28. You smart and buy Sword of the New World Vis, you play the game is right, Sword of the New World Gold. you have a wonderful time, buy vis, I have it cheap snw vis, I buy Sword of the New World money.
    If you want to buy gold, you can Tibia Gold, because the game nice Tibia coins. Thanks for you buy Tibia money, you will find tibia gp, You are right Tibia Platinum,I am glad to see you.

    ReplyDelete
  29. Have you heared about a game which you need use kal geons to play, and you can also borrow kal gold from other players? But you can buy kal online geons, or you will lose the choice if you do not have kal online gold. If you get kalonline Geons, you can continue this game.
    Have you heared about a game which you need use shadow of legend Gold to play, and you can also borrow sol gold from other players? But you can buy shadow of legend Gold, or you will lose the choice if you do not have cheap shadow of legend Gold. If you get shadow of legend Gold money, you can continue this game.

    ReplyDelete
  30. My friends like to play it and buy EtherSaga Online Gold. If you have money to buy EtherSaga Gold, you will find it is very useful. Earning EtherSaga Online money is not so hard. Try your best and then you can get it. I buy EtherSaga Gold, just because I like it. You will like to buy cheap EtherSaga Gold, believe me.
    I am so happy to get some gw gold from my friends. They know I need GuildWars Gold, they give me. So I always can get some Guild Wars Gold from my friends. I buy GuildWars money with my spare money. It makes me happy that I can still earn some cheap gw gold.

    ReplyDelete

Disqus for Youth Curry - Insight on Indian Youth