Thursday, October 20, 2005

The Fame Game

In a couple of hours from now the winners of the Fame Gurukul contest will be announced and I have little doubt that 'jodi no 1' is going to be Qazi and Ruprekha.

Why? Well, there were only 3 choices. The boy-boy jodi of Rex and Qazi will never get enough votes. Rex and Ruprekha? Well, going by the Indian Idol precedent the winner is going to be the better looking one.

My daughter Nivedita puts it quite simply. "Mummy", she said, "I want to vote for Qazi. Why? "Because he is nice, he has curly hair.". Rex? "No, he is fat..."

Uh huh. So it's really not about singing talent, which incidentally, all the three finalists on Fame Gurukul don't rate highly on, in my book. The talent on Indian Idol was far better).

Draamebaazi and crocodile tears are what sustained interest in Fame - and of course, the antics of Qazi.

Qazi is one of those 'born performers'. He knows what buttons to push with an audience - that's how he's logged in 60 lakh votes already.

The voting decision is based on a 'blink' moment, who people feel they 'like' more. It could be Qazi's 'puppy dog eyes', his silly grin. The fact that he's a Hrithik look-alike and dance-alike could have worked against him but surprisingly hasn't.

The multi-channel blitz
What is interesting about Fame is how Sony has managed to raise a mediocre show to a much higher level through a series of alliances.

Most visible (and relevant) was the MTV-Fame Gurukul tie up where V J Sophie took viewers 'behind the scenes', right after the original show aired on Sony.

Then there's what appears to be a TV Today tie-up - the show was 'aired' on Red FM 93.5 and tonight Aaj Tak devoted its entire "Aapka sawaal" show to the question of 'who will be the next Fame jodi'.

A mini-site has been set up on Sify where you can watch videos of shows you might have missed etc.

The idea being, wherever you turn you have Fame Gurukul pouring out of your ears - so like it or not, you can't ignore it. Of course, all this must have cost Sony big bucks but that's what it will take from now on to build big shows.

On a final, and personal note, I also like the fact that Qazi is a Kashmiri. His winning Fame Gurukul would, I think, bring in a much-needed connect between the youth of Kashmir and the mainstream of India.

So yes, my vote was with Qazi and Ruprekha - and it would surprise me greatly if results turn out differently. Let's wait and see... !

Update: Qazi and Ruprekha DID win.

The amount of time Mandira "dunno-why-she-is-popular" Bedi took to announce the winners truly got on my nerves! It was timed perfectly though... 10.30 pm onwards 'AajTak' flashed the Qazi-Ruprekha 'fame jodi' as Breaking News. (!) The channel had already thoughtfully lined up the families of the winners - in Srinagar and Kolkata - to gush about their honhaar bachche.

So a non-event became national 'breaking news' and gets a full half-hour show devoted to it as well.

The ratings which come in (likely to be good - as there was no interesting 'real news' on other channels at the time) will lead to many more such 'advertorial' tie-ups. Be sure that Nach Balliye will use a similar strategy, with Star News in its own channel portfolio.

The ultimate irony, isn't it? 'Reality shows' and their contestants becoming more real and newsworthy for viewers ... than reality itself.


  1. More than the results, I am glad that it is finally over. Hope my family would have something better to watch on TV. But then, I am not so sure.

  2. Surely Quazi will win. Not that he does not have talent but he also has looks. The general perception among people upto an extent more or less, is based on looks. And not to mention how we indians are soooo looks concious and obsessed. Remember Sawant winning over Sana. It was question of choosing best among equals and sawant had edge over sana in that matter. And why you think media is so much behind Sania Mirza rather than Anju george or as matter of fact other eminent sports personality from other feilds (other than our (loser)cricketers). We read much written about hockey and football but how many can identify major hockey or football player other then Dhanraj Pillay or Bauchang Bhutia???

    Not asking you to agree with my view but Looks Does Matter

  3. I agree with Psychedelic. Looks matter, regardless of whether we admit to it.

    A book, is ultimately, judged by its cover.

  4. Hi,

    I think the only good thing that this show has done is that it has shown no pretense of being a 'singing talent' show. It never was, which makes me accept the fact that people choose all other silly things over the singing talent.

    And true, the level of singing was much better in 'Indian Idol'.


  5. In a recent live concert of Hariharan that I attended he sumed it up all. He said in Hindi "Music Aajkal Sunane ki bajaye dekha Jane laga hai"

    Can I add more words to that thought. I dare not.

    PS> Sunshine, don't be fooled. A TV channel does not invest so much money into creating celebrities out of ordinary talents to let them be forgotten. Medira Bedi stays there & so would these two winners. Like them or hate them TV will ensure you can't leave them.

  6. Looks don't matter. But no matterhow many times you say it, people DO judge by looks. Warren Harding error.

  7. they over-dramtized the whole thing...and tie-up with MTV was last nail on the coffin.
    Its all abt marketing I guess, otherwise who cares abt..Sawants/Sanas and now Qazis etc.

    Btw, Star-One after being revived by 'Great Indian Laughter Challenge' has again hit the jackpot in the form of 'Nach-Baliye'.

  8. I did think Rex would win over Quazi. But then again, I thought Amit Sana should have been the Indian Idol. It is so little about musical talent, then, isn't it?

    Liked your endnote.

  9. i guess they are also nice to fat ugly ppl just to show that they are based on talent.
    the band viva or whatever had that ugly fat chick mahua???????
    just to prove a point that its talent not looks that matter.
    in their second video all of a sudden their necklines dropped to low levels.
    quite predictably i guess there wasnt a third video.

    id say ditch this ugly chick in fame jodi. make arpita the winner.
    thats what ppl want isnt it?

  10. Even I thought so. Qazi and Arpita would have made a better jodi. Considering that the four are at par on singing talent I don't see how Ruprekha would match up with Qazi. BTW Have any one heard Ruprekha's comment on Rex after winning the contest. "I was always apprehensive about Rex. He would tease me and put me off," a website quoted her. Opportunism at its best.. Huh.

  11. Sony is having their tenth anniv bash today and all three people will be singing away to glory. I don't know if you noticed the latest cover of India Today. Even more Gurukul. But I do agree with your comment about the better looking ones winning. Even though the IT cover looks positively scary.

  12. After all is said and done,wht stays with me is the fact that Qazi was constantly pulled down by his peer group.None actually thought he deserved to be amongst them.But then,the underdog made it.

    Call it what you will - looks,draamebaazi,etc etc. ,but the dude persisted.

    Or was this done to make the viewers feel good?

    Hehehe,if only truth was wht met the eye..:)

  13. I was one of those Qazi-who?s till the poll shwed up on the Jam wesite. Saw one episode of the show, too little singing, but the show is aptly named.

  14. I would've like Arijit and Ruprekha to become fame jodi.But anyways...The best part of the show for me was Ruprekha's "Chandani Raatein..." It was truely amazing!She sung it brilliantly.

  15. I have never been a follower of these so called talent hunts.Unfortunately my folks at home follow this stuff religiously from the Sa Re Ga Ma's to the Indian Idol and god knows what all and I have been forced to sit through some of these excruciatingly painful shows. For my part, the Fame Gurukul show served a different purpose: whenever I returned from office down & out, I realised that this show was extremely funny and had the potential of setting my mood right. Now anything that can do that is not bad at all: so I ended up watching a lot of Fame Gurukul but not for its talent quality (or the lack of it!) but the whole facade of how important the competition was to the participants and how their careers depended on this! That chic from MTV kept showing participants bitching about each other/faculty/judges/the world and what not. The whole setup looked so artificial that not for once did I give any serious thought as to who should be the winner! However, the one person I really despised was Qazi. Apart from the fact that he really looked and sounded dumb and could not sing better than the dog that sits in front of the HMV Gramophone, the thing that most pissed me off about him was the fact that he had airs about him which proclaimed," I am the best thing that happened to music since Elvis Presley"

    Good that he has won. Reassures my faith that all such talent hunts are rigged.

    What irks me is the fact that we seem to be going the American way of developing 6-month icons like Viva, Asmaan, Abhijeet,Ravindra and now the blue eyed boy from Kashmir!

  16. Sony doesn't really need to shell out much for entering into such media tie-ups. These channels basically enter into some kind of a contract whereby they decide to share content. Its a way to reach out to all segments of the audience, even the serious, non-entertainment types, hence shooting up TRPs for all the partners in crime. Of course its easier for STAR to do something like this as they have a whole range of channels. What Sony did was only slightly different as Mtv and Aaj Tak are both non-Sony channels.

  17. This comment has been removed by a blog administrator.

  18. Hey Rashmi,

    Haven't seen a new post for some time... Hope it's not to do with any more trouble with the IIPM thingy...

    Looking forward to your articles as always...

  19. Mandira "dunno-why-she-is-popular" Bedi

    ROTFL :)

  20. Hey whatever you have mentioned is very true !!! I wanted Rex to win and he didn't win for the same reason your daughter mentioned.

    Anyway there are always better ways for the losers ;-)) and i am happy its all over !!!

  21. Hey the best thing for me is that I did not watch a single minute of "Shame Gurukul" eventhough Mandira was 1 of the hostess. Anyway that Qazi has a face that makes me throw up, and the fact that he (?) won makes me wonder if India is a such a huge confederate of morons and dunces. Great nations have the most dimwitted commoners no doubt sirreee !!!!

  22. How can we Indian people be so kind that we are voting Kazi when other eligible persons are available .....Just because of their public stunts.....LoL.

    No doubt we have som many criminals roaming around in the parliament....

    Three cheers to us :)

  23. Qazi looks like a malnourished version of Hrithik Roshan!!
    that cud be a reason for him being the indian idol ...oh wait...sorry...
    fame jodi ka hakkdaar!

  24. 减速机 齿轮减速机 SEW减速机 摆线针轮减速机 蜗轮蜗杆减速机 interlining
    明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    论文代写 代写论文
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    噪音计 红外测温仪
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    酒店预定 北京酒店预定 北京酒店
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

  25. welcome to the wow power leveling cheap wow power leveling service site,WoW Gold buy cheap wow gold,wotlk gold,world of warcraft power leveling buy wow gold

  26. Faint hint of the love of friendship

    Faint hint of the love of friendship. There is a friend, I think that is a cheap wow gold kind of love and friendship between the feelings between, you will occasionally miss a time to silence him, reminds him, the warm heart, a beautiful, a moving. Sad and worried at the time, you will think of him, you hope that he can in your side, give you comfort and buy wow power leveling understanding to you, and you never talk to him, are you afraid of their own grief that would preclude him from peaceful life.

    You will be a song, a color, think of him, think of my wow gold his sincerity, he reminds me of the dedication, his mind had gone through the ups and downs together. With such a friend, you will treasure their lives and love their own lives, because you know I hope you had a good, he would like you to take care of themselves properly, and then to meet, he cheapest wow power leveling would like you to tell him you very happy.

    That the concept of secularism, in your mind, because his replica replica rolex presence has become pale and weak, you are only in the depths of the bottom of my heart for this man set up a small space, stick with that quietly happy memories, from the the very beginning you know that you will not have any love, it seems that talk about love on the desecration CHEAP wow power level of this emotion, this can only be a friendship. This is how in the end all about? You want to for many years, but no clue.

    You seldom have contacts in this long life, you meet the door may be only a few of the ten thousandth time, but in each other's hearts retain a miss, one asked, even if he went to the ends of the earth, even after many, many years, even BUY power leveling when the meet again, has long been a non-object is not, you still remember back as a profound, and this has been sufficient.

    Sometimes life will calm a dry, maybe you will fall into the dry I replica rolex replica did this, perhaps what you do not have love, perhaps early HUAFA, full sideburns pale, but with such a friend, in the your life will ripple slightly, a little color, do you think of him. He remembered the quiet, perhaps the Health and cheap lotro gold the WHO will not forget.

    Am grateful for you in this world, there is such a person, he is replica rolex not around you, he did not do anything for you, but you hope that he would have been very good, long life, happiness well-being ... ...

    Am glad you had a feeling like that, pure and long, in this complex CHEAPEST power leveling world, there are such a friend, it is worth to cheap rs gold lbless you to miss ... ...


Disqus for Youth Curry - Insight on Indian Youth