I first noticed the Adword link on my blog.
Then it popped up in Facebook
And every now and then I see it on Club JAM.
I understand the importance of pageviews but does CNN IBN need to do this? Apparently, yes.
Incidentally, the link takes you to a slideshow of Indian actresses... technically the 'sexiest Indian women'. Very normal pictures compiled from here and there - not what the folks who clicked the link were expecting!

Speaking of which you don't expect to see Barkha Dutt on screen when a huge branding of Network 18 clearly proclaims who's paid a bomb to take over the TVs at Mumbai and Delhi airports.
Pic taken last month @ the Mumbai airport