Wednesday, October 10, 2007

I-Pill: let's talk about family planning

"Had I known my wife had forgotten her birth control pills, I would've been careful last night."

"My husband and I are worried our family planning method might have failed last night."

Now what to do? The ad copy explains: Take the I-pill - an emergency 'day after contraceptive pill.

You can't miss the hi voltage campaign Cipla has unleashed for its product. What's interesting is how safe the advertiser has kept his communication. Husbands and wives, birth control and family planning. You know - we Indians have sex only when married and more so use contraception because producing another child into this world would mean additional burden to the nation.

OK, seriously, words like 'family planning' disappeared from our vocabulary approximately two decades ago, along with slogans like 'hum do, hamara do'. The inverted red triangle which was everywhere you turned when I was a kid has been banished.

Heck, we're no longer ashamed of our billion plus population but flaunt is as a dhinchakly large consumer market.

But getting back to the i-pill you can see why the advertiser is treading soo..o cautiously. He wouldn't want to be accused of corrupting our Indian youth and so on and so forth.

Indian Express reports:

As the revelries of Navratri draw closer, condom once again has become the bad word. While the NGOs working for AIDS control are steering clear from condom promotion programmes that they usually launch during the festival, the Bajrang Dal has said it will not tolerate any condom promotion or HIV/AIDS awareness programmes around Garba venues this time.

Talking to Newsline, an NGO worker, on the condition of anonymity, said they used to put up stalls at various Garba venues to create public awareness about HIV/ AIDS. This time, however, they will not do so, he added.

“Last time, some activists claiming to represent the Hindus, had beaten up NGO workers in Baroda during Navratri while they were distributing condoms,” the NGO worker said, adding that they have decided against carrying out overt intervention programmes this season. “We will carry out one-on-one intervention programmes instead, and supply condoms to hotels and guesthouses” he said.

Wonder whether the dals will stake out these venues as well!

According to a pharmacist quoted in the report, "sale of condoms rise by about 70 per cent during Navratri". And this year I am sure the I-pill will rock as

"After iPod, I-pill gains popularity with youth", says Midday:

Alka Kumar, a consulting gynecologist at Gurunanak hospital in Bandra, says, “This product is a boon for married women not planning to conceive. But it may be misused by the youth especially during Navratri when unmarried pregnancies go up.”

The reason for all the action around Navratri is related more to opportunity than anything else. A lot of young people, esp girls, are allowed to stay out late. Dressed in sensuous chaniya cholis and whirring to the dandiya beat , hormones are bound to get into a tizzy. Pehle hota tha, ab bhi hoga. Instead of a botched abortion, many a young woman will opt for an i-pill.

But the two messages "prevention of pregnancy" and "prevention of HIV/ sexually transmitted diseases" have become independent of each other. The i-Pill can help with the first bit but do nothing for the second.

It would be terrible if young people decide to adopt the convenient route: Condom nahi hai? Koi baat nahin - you can always use the i-Pill. So let's go ahead anyways.

That's not what the advertiser has intended, but I bet a lot of folks will interpret it that way. If we accept that the i-Pill will be used by unmarried guys and girls, we can address this issue.But hello, yeh hai India. We will have to continue the charade and keep promoting 'family planning'.

Why not bring back the red triangle as well? Dunno - it just makes me nostalgic :)


  1. If my understanding is not wrong.
    That advertisement used to come on DD.

    Now DD is run by the gov.
    Now Gov. is really not interested in nation building or public interest!!

    So gov. does not have time to put that add back on air.

    Private channels have no interest in public awareness as well unless that acts in some indirect benefits like branding etc.

    Plus they cater more to urban areas which are not very good but better than rural areas when it comes to family planning.
    So private channels gain nothing by airing it in any form.

    So who will put that red triangle back on air again ?

  2. Even if the ad shows husband & wife, I really don't think cipla is targeting just them.. There is a second ad which came recently ..It shows a young lady and a guy..Nothing in that ad suggests they are married.

  3. "It would be terrible if young people decide to adopt the convenient route: Condom nahi hai? Koi baat nahin - you can always use the i-Pill. So let's go ahead anyways."

    Yes, it will be terrible if they get infected with HIV this way, but it is their personal choice. Naturally, if they don't use the morning after pill, they will get infected with HIV and run the risk of getting pregnant.

  4. If you see the logo of i Pill it is an artistically done interverted red triangle

  5. i-Pill is indeed clever. Te advertiser has communicated tat i-Pill is strictly for those couples who failed to take protection or whose pretection indeed definitely. Its definitely not for te frivolous young thingswho cat upon impulse. But nobody wil stop them if they use it though. Te TVCs say i-Pill is safe. Where as te print version lists out numerous side-effects.

  6. loved the "dhinchakly large market" phrase...

    the i - pill is meant to be taken under extenuating circumstances - such as rape. it is NOT meant to be used as a routine / regular contraceptive measure. but sadly, this is what the communication seems to be promoting or wanting to achieve.

    while this may discourage condom use - there is yet another fallacy that i would like to point out.

    a condom does NOT provide foolproof proetection against AIDS and STD's.

    seems like celibacy may be the ultimate answer !!

  7. I think I have seen a magazine double spread ad of i-pill which very categorically lists the following for "When should you use i-pill"

    - When your contraceptive may have failed
    - If your wife forgot to take her pills
    - Forced Sex

    I think the intelligent reader and I believe the user would know that this is not an alternative to contraceptive but a rather emergency if other things fail. And it would indeed be very sad if the young minds use this as a contraceptive.

  8. My 2 cents, I think other than the married and impulsive ones, this is also relevant to a lot of couples in a live-in relationship or people who are steady into a relationship and give in to each other in convenient circumstances. In these cases, you are not expecting to be infected with HIV as you are serious about the girl or guy.

  9. exactly my thoughts... I would like to add some more... do you remember the earlier ads of condoms on DD1... giving emphasis on not to indulge in a physical relationship outside your marriage... and the later ads... which became quite liberal and the message was "at least use condoms..."

  10. आई पोड के बाद आई पिल, हर उस चीज की मांग बढ़ जायेगी जिसमे मस्ती है. अब ये कितनी अच्छी है कितनी ख़राब ये तो उपयोग करने वाला जाने लेकिन जो एक दो नाम मेरे जेहन में आ रहे हैं जो मस्ती देती है लेकिन मेरे लिए ख़राब हैं वो है ओर्कुत जो चिरकुट की तरह लगता है, नेट पर पोर्नोग्राफी साइट्स देखना इससे बुरा तो कुछ हो नही सकता और अब ये आई पिल. ये जित्नो का भला करेगा उससे कही जयादा समाज में बुराईया ले आएगा

  11. If we think of an extend one can think that it can be helpful for many out there..but I wonder what kind of serious side effects it can bring to our society. Who knows how they got things cleared for the pill. Waise bhi yeh hai 'India' jaha anything works. Just for example we have so many artificial medicines in the market. So whats the gurantee that this i-pill is not one knws what side effects it has bcus no one has used it may be will have to ask the ginny pigs!

  12. Hmmm... Pill 72 was always available, but not advertised. The only diff. between that and I-pill is that there are two pills to be taken in pill 72, so this is more convienent. it's very strange though, that the health risks of long term use are not being specified in the ads because it could be a bane for conception later on. And what about std's?

    So now every lil girl will have unprotected sex and hop on to teh med store for i-pill. yay *said in an extremely bored tone*

  13. whats the cost of that ipill??/

  14. whats the cost of ipill

  15. @ Bapi

    The iPill costs 75 bucks and one packet conains only one pill. Anyways, iPill or no iPill, I'd always suggest a condom!!

  16. Well... here is a little bit of clarifiaction, an article on the front page of Hindustan Times, 21st October 2007, clarified one thing... that i-pill is a harmonal pill and it shouldnt be consumed by young girls. The targetted group is women above the age of 25. The reason given by various doctors was that there is a high chance that this pill may cause harmonal damage and reduce the efficiancy of concieving amongst the young girls as they are still develping their harmonal balance.

    Also I would like to mention here, Condom is the best protection against STD. No contraceptive method gaurantees cent percent protection from unwanted preganancies... efficiancy of condom is 95-97% and one advantage that it does have over other methods is that it does provide certain protection against STDs and HIV/AIDS.

    And lastly, I am sorry to say that we Indians are a bunch of hippocrates when it comes to sex. We are very proud of the fact that we have billion plus population, and about 52% of that population is the youth and we do not want to educate our own youth on the same. Like our ancestors we too put our own future on the trial and error method wherein we will learn on our own. Our politicians need to come of age... before its too late...!!!

  17. A big BS.

    I find no harm in marketing emergency contraceptives than have unsatisfied humans facing depression due to delay in opening the condom pack.
    Its clearly indicated that its not a contraceptive. So whenever its in the elevator or the kitchen platform or the running car, where the heck do you have time for opening the condom pack. Just pop the pill.
    EC 2 and Pill 72 are already popular with such adventure loving lovers. I pill advertised it properly so why blame it for that. But i would always prefer pill 72, safe and no side effects. I pill (used first time) caused lot of problems lately. I pill is costly 75/- and Pill 72 is 43/- so what if there are 2 tablets. Distributors have even encouraged the use if I Pill and hence the shortage of Pill 72, what BS again.

  18. how many tablets containing in one pack of ipill?


  20. What about being a woman and at the receiving end of this advertising campaign? How have women viewed these advertisements? Do these ads have any impact on how both men and women view themselves?

  21. 明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    论文代写 代写论文
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    噪音计 红外测温仪
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    酒店预定 北京酒店预定 北京酒店
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

  22. 及时快捷为人类的交流创造更宽松的环境。跨世纪的服务历程,已为多家企业提供过翻译帮助,翻译公司译佰翻译公司能提供同传深圳德语翻译深圳俄语翻译深圳韩语翻译等数种同传语言,培养一批商务口译积累了丰富的经验,我们期待能为更多的企业服务。、上海翻译公司,东莞翻译公司质美价优、是我们的服务宗旨。同声传译让每一位客户满意是我们服务的标准。

    套国际会议同传服务,深圳翻译公司,专业深圳英语翻译 深圳日语翻译深圳法语翻译

  23. 及时快捷为人类的交流创造更宽松的环境。跨世纪的服务历程,已为多家企业提供过翻译帮助,翻译公司译佰翻译公司能提供同传深圳德语翻译深圳俄语翻译深圳韩语翻译等数种同传语言,培养一批商务口译积累了丰富的经验,我们期待能为更多的企业服务。、上海翻译公司,东莞翻译公司质美价优、是我们的服务宗旨。同声传译让每一位客户满意是我们服务的标准。

    套国际会议同传服务,深圳翻译公司,专业深圳英语翻译 深圳日语翻译深圳法语翻译

  24. 导热油炉吴桥县导热油炉锅有限责任公司是全国最大的生产导热油炉生产基地之一,公司主要生产各种导热油炉锅,熔盐炉, 转盘轴承,管式加热炉,蒸汽发生器,一二类压力容器.徐州回转支承 公司提供转盘轴承 --slewing ring slewing bearing slewing bearings服务. automation-industrial-industrial automation-slewing bearingslewing bearings

  25. ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,

  26. a片,成人網站,美女交友,美女視訊,a片,成人網站,美女交友,美女視訊,a片,成人網站,美女交友,美女視訊,聊天室,美女視訊,聊天室,美女視訊







  27. nike tnEnter the necessary language
    translation, up to 200 bytes winter, moves frequently in Chinanike chaussures showing that the deep strategy of the Chinese market. Harvard Business School, tn chaussures according to the relevant survey data show that in recent years the Chinese market three brands, Adidas, Li Ning market share at 21 percent, respectively,

  28. Puma shoes , Ugg Boots , nike max shoes, NIKE AIR MAX TN ,nike max shoes ,PUMA CHAUSSURES, NIKE SHOX Torch ,puma Ferrari F1 ,PUMA DRIFT CATmens clothing men's sweate, cheap columbia jackets, lacoste sweater, ralph lauren polo shirts,ski clothing. Free Shipping, PayPal Payment. Enjoy your shopping experience on mensclothingstore.Us

  29. chaussures puma stores offer you the most popular fashion shoes, including the puma basketpuma puma BanXie and shoes. All the puma product factory direct sale, special processing, create the most inexpensive puma stores.National Weather Service Meteorologist Jason puma CAT said this week's temperatures will mirror seasonable averages of highs around 71 and lows about 42 degrees ...

  30. ralph Lauren polo shirts , Lacoste Polo Shirts, Burberry Polo Shirts.wholesale Lacoste polo shirts and ralph Lauren polo shirts with great price. offers lot of 10 lacoste polo shirts and lot of 20 cheap polo shirts. offers classic fit polo shirts. polo clothing All our shirts made in original factory.

  31. Hi Rashmi. A quick introduction. I am Sunaina working at Breakthrough, Delhi. This post is most interestingly written and is eye catching and focusses on the most pertinent issue of awareness amongst the youth regarding contraception and HIV And you have managed to put the issue in focus quite well.What comes through is the concern you have exhibited for this issue.

    Breakthrough conducts a very vibrant and robust education programme for youth and community leaders, who we believe will be catalysts for change. Our trainings mostly centre around women's rights, HIV/AIDS and sexuality. And we believe that experiences from the field need to be documented and highlighted.

    Well, I work on a youth oriented site called and would love for you to blog on it. Like I've already mentioned, we have posts very similar to yours, talking about grassroot level experiences both from within and without - in a category called "Rural Window".

    Please visit the site and do write back to me at about your thoughts on the campaign.And if you're interested, do blog on the site as well. And if you're a regular blogger, we'd be happy to put you on our blogroll and crosslink your blog page on our site.

    Thanks and hoping to hear from you
    Sunaina Bhakhri


Disqus for Youth Curry - Insight on Indian Youth