Whether on Orchard Road, at the Singapore Zoo or Jurong Bird Park - look left, look right and chances are you willl bump into an Indian tourist. It's kind of strange and ironic then, to see a taxi painted with signage of 'Incredible India' zoom past.
Almost as if to tell us hey, whatcha doin' here?
Trouble is, it's cheaper and easier to fly out of India on a holiday than within the country. Take Kerala - hotels are astronomically priced. Or the North east - costs the same or even more than travelling to south east Asia. And figuring out the logistics is far tougher.
Of course, the "Incredible India" taxi is not aimed at us, but at Singaporeans and other visiting foreigners. "Discover Hong Kong" and "Visit Malaysia" have also taken over taxis, so chalo hum logon ne bhi aath das paint karwa li. Good to see our Tourist Promotion Board making some efforts.
Now if only we could learn a thing or two from all these countries on how to improve the actual India experience. The proof of the pudding for the tourist is in the taxi he hails in India - not the one painted like a peacock in Singapore.
Will there be a day when a first time visitor can expect to land at Mumbai airport and hail a clean, air conditioned cab which does not charge three times the actual fare?