Even as HT is busy putting up POPs at newsvendors in preparation for its launch in Mumbai tomorrow, DNA has fired the next salvo in its (never-ending) hoarding campaign.
This series features "people who have already booked our paper - really!" which include the likes of...
"Jim Dias. Lives for science. Dies for cars.
Booking no twenty thousand something"
And I am an Eskimo...
"Jay Sharma. Ex-model. Future Astronaut.
Booking no thirty thousand something"
Make that a vegetarian Eskimo!