A while ago I blogged about the new Liril ad. I didn't like it.
Well, it's been on air for over 2 months and I'm still not gaga about it but I notice the following positives:
a) The 'red chillis' have been edited out.
b) The jingle La-i-ra-i-la has ... kind of grown on me
I still don't like the foreign (south African) models being passed off as Indians. And the water droplets on the model's back don't remind me of any waterfall (as was the agency's intention).
Anyhow, I decided to go and buy the soap. And guess what. The real problem is that there is a huge mismatch between the upmarketness of the ad and the actual product.
While the ad sells you a 'Calvin Klein' kind of experience, the soap is not radically different or 'international' - in look, feel, fragrance or foam.
There is some improvement in logo and packaging - but not enough. The soap has morphed in shape (oval) and has some tutti-frutti green bits in it but the smell is the same. Detergenty and extra-strong. The reason I stopped using it in the first place.
So for now I shall stick to the little-advertised but heavenly smelling Palmolive Aromatherapy and the another old favourite - Pears.
