This little stall selling ice golas at Linking Road, Bandra, stopped me in my tracks yesterday. As they say, "Sirjee - what an Idea!"
Ice golas are one of the most satisfying summer experiences one can have. But like most middle class Indians I have been conditioned to avoid them. Because of the generally suspect quality of the ice.
So this 'mineral water ice' is a great idea. But what makes this ice gola haathgadi a 'must visit' is the google-inspired branding. It's so witty and well executed you say to hell with my sore throat: "I gotta try it".
Please do note the attention to detail...
As for the gola itself - I tried my favourite kala khatta and what can I say? It's good but nothing out of the ordinary. An additional hygiene factor with 'Gogola' is that it comes with a plastic straw instead of wooden tinka.
But see the premium I happily paid - thirty bucks! - for a 'brand' rather than a commodity. There's a lesson in it for all of us in there.
If you've seen anything interesting in streetfood and have written/ blogged about it let me know and I'll share it here:)
