Tuesday, September 11, 2007

Business Today Rankings 2007 dissected

It’s the season of bschool rankings once again. First, Business Today – which has definitely gotten worse. If such a thing were possible.

I won’t go into the details of why their methodology is flawed. I’d outlined my objections to the A C Nielsen ‘Winning Brands’ methodology last year and you can read it here. In a nutshell, winning educational brands are not built along the same parameters as winning FMCG brands – and hence can’t be measured in the same way.

If you use a weighing machine to measure height you will obviously get strange results…

Instead of acknowledging the problem, BT has simply gone ahead and staged a repeat performance with even more mindboggling results. Take a look (click for larger view):

• not in top 30 last yr/ did not participate last year

Chief objections
- No student will choose Symbiosis over IIM L, K and I – keep dreaming
- No student will choose ICFAI Hyd or NMIMS over S P Jain and FMS
- You simply can’t rank MDI Gurgaon # 18 and ABS Noida # 20 as if both are at the same level!
- XIMB should definitely be in the top 20.

The survey was conducted in 2 phases. In phase 1 ”we shortlisted the 30 b schools that were to be ranked by asking MBA aspirants and recruiters to name those they would consider applying and hiring from, respectively.”

- The first boo boo is at this stage itself. Important schools like NITIE and SJSOM are missing (although IIT Delhi makes the grade).
- Goa Institute of Management, IMT Ghaziabad and IMI Delhi (which any student should count in the top 30) are also missing
- Symbiosis seems to be a ‘blanket’ brand – SIBM, SCMHRD, SIIB, SIFT are not listed separately.
- Sectoral schools like IRMA, MICA are not considered at all, although many students would prefer to join them over other options included in the BT top 30.
- 'BIMT' is apparently in Chennai. It’s actually BIM Tiruchirapally.
- For reasons unspecified, IIPM Delhi has not been included. The college ranked an amazing # 11 last year, ahead of IIM K and S P Jain. The sudden disappearance of IIPM Delhi (and the fall of IIPM Mumbai from # 16 last year to # 26 this year) begs an explanation.

And well, I could just go on dissecting the vagaries of this wasted exercise. But I shall cease and desist. Artistic tables and graphs are all very well but … credibility is another thing altogether.

On the positive side, there are some interesting stories accompanying the rankings.

- ‘A Tale of Two cities' examines the slide of FMS and IIFT in the rankings and notes that both institutes are taking steps to upgrade infrastructure. And that both are ‘centres of learning that have a lot to offer budding MBAs and India Inc’. Their selection procedure is rigorous, course fee reasonable and placement excellent.

FMS in particular – didja know it’s the ‘least expensive management school in the world’ (Rs 20,000 p.a. wonly).

- ‘Chasing the gravy train’ – finance and consulting are the favourite career choices of bschool grads. Of course this is true mainly in elite schools… further down the ladder you are basically marketing financial services, IT. It’s what the economy needs, stupid. You don’t have much of a choice

- ‘Essentially entrepreneurs’ – snapshots of recent passouts who’ve started their own companies.

However, none of this compensates for the lapses in the survey itself.

Overall rating to BT bschool rankings 2007: D.

Kindly re engineer to make this a useful and relevant exercise!

Tomorrow: Outlook bschool rankings 2007 – not perfect but quite useful


  1. You know Rashmi, I guess the time has come to simply disregard the rankings. Plain Rankings are never a parameter for judging a B-School. And then again, which ranking do you trust ? The one which Outlook gave or the one which business today gave ? In any case, my experience in the Corporate world shows that reputation persists and it takes a lot of bad eggs to tarnish it. As a result, the perception of schools such as IIMs, FMS, XLRI, IITs , SP Jain in the industry remains where it is - among the best . It will take a lot of bad passouts from these schools to tarnish the reputation.

  2. IIPM DElhi to mumbai explanation would be - because IIPM delhi last year was in the list so lot of students applied for it. That served the purpose of IIPM. Now obviously they wan t lot of people to apply for other places as well so they asked BT to add that also in the list. BT would have said ok pay twice of what u paid last year. IIPM would have said we will only pay as much as we paid last year. So they deleted IIPM delhi and inserted IIPM Mumbai. Kuch purane institutes upar aa gaye, IIPM mumbai andar aa gaya, BT ne paisa bhi nahin khoya, dono khush!!!

  3. I cannot digest these rankings at all.... newaz...wouldnt it be fair to take ISB hyderabad into picture also when ranking these institutes....????

  4. top b-school ranking thing has always been a problem. I never understand what parameters do they judge upon, the ones they publish present a diff. story far away from reality.
    I think its time we need something authentic, judging the bschools in a way which reflects reality.
    The result is ppl find it better to consult their seniors and coaching trainers for guidance. But the ones who lack proper guidance end up making the worst out of their good results.

  5. These rankings have almost zero influence on SERIOUS CAT takers, how can anybody ICFAI Hyd better than MDI/IIFT/FMS. Media is too busy making bucks than making nation. Poor Media. Disgusting Show

  6. Being a student from MDI...which is surely among the top 6-7 b-schools in the country, I do not really care about the ratings..NMIMS above MDI, NITIE and a lot of other discrepancies is unpardonable. Some mistake are acceptable but such glaring ones are too much to swallow

  7. Another instance of the irresponsible behaviour of Indian media today? It definitely seems to have become a fad for each magazine to come up with its own B-school ranking. All these people end up doing is making a farce of the whole concept. Not even students of some of the "highly ranked lesser colleges" would have taken these rankings without a bucketful of salt. All these rankings do is tarnish the reputation of the truly decent Business Schools, in the industry... i mean come on...Business Today, Business World and the likes are well respected Business magazines, apparently up to speed with all that's happening in the corporate world. So, a lot of recruiters would assign some weightage to these ranks when they decide which campuses to visit for summer and final placements. With such skewed rankings, all I can do is hope that we at MDI and other such institutes are not adversely affected.

  8. Well....we all know that these ranking thing is all marketing gimmick and well paid by the respective colleges....even if A/B/C dont pay...no survey can manipulate the survey and put them down the ladder...but the same thing can be done for the other colleges which dont pay what the magzines ask for....and this is pricesly whats happening these days.....and how many ppl do actually take these rankings seriously and alter their decisions for taking admissions? Its a high time now that we question the sole purpose of these rankings....if they really want to attract ads...they can publish a separate edition on b schools...instead of misguiding people on the name of b school rankings...well..Outlook has lost its respect..in my eyes...

  9. There is no point debating which should have been higher than which - we should treat such reports with the contempt they deserve.Ignore then.

  10. Business world has a guide on facts and data of various B-Schools. Suggestion to aspiring MBA candidates , it is better to refer data and understand yourself rather than reading rankings on manipulated data.
    Ofcourse that data could be manipulated too, but it would be more difficult for the magazine to manipulate facts because that will put them in legal troubles.
    But surveys can be manipulated because first data is collected and then the approach is decided so that approach becomes suitable for the desired colleges based on the facts available.

  11. All these surveys lost there credibility.It just proves how easy Indian media can be manged.

    a sting operation on how b-schools buying ranking.. will certainly bring trp's

  12. Most mags mess up the rankings of engineering colleges as well

  13. The BT rankings are, quite simply, breathtaking. To carry off so much hogwash as a respectable ranking exercise takes guts. A funny thing I have noticed is that most of these publications 'graduated' to hiring MBA's as writers some years back. These were obviously from the so called lesser insitutes, as the IIM's, FMS's etc of the world were totally into corporate jobs (exceptions like Sandipan Deb, IIM-C, notwithstanding). I have actually started seeing a lot oif these alumni push their colleges aggressively, onjectivity be damned. Particularly true of ICFAI, IMT Ghaziabad (which has thankfully actually improved a little in the period. The Symbiosis Group, IIPM, Amity, these have of course barged in by sheer force of their media spending clout. I mean Amity, figures nowhere in any of the rankings, but if you are an outsider, you wouldn't be blamed for thinking they are among the top 5, going purely by the media noise they make. One reason nonone dares criticise them too.

  14. One of the parameters that can really help ranking the B schools is that for every year conduct a survey among the entering candidates for different B schools. Now there would be number of candidates who would have multiple calls from different institutes. For example many people get calls from IIM I, IIM K, and SP Jain. now if majority of them chose SP Jain over IIM I and IIM K, that is a clear indication that SP Jain has a reason to be ranked higher than IIM I and IIM K. Because people who face such situation do extensive research and then make their decisions. (though at times location contributes! but such cases are marginal).
    If we base our studies on this method, then it would clearly reveal that how many people who get calls from SIMB and IIM K, IIM I, chose SIMB over IIM I and K (which are ranked lower than SIMB). Infact I know of people who were studying in SIMB, and reappeared for CAT and left SIMB for offer from IIM I and IIM K.

    The logic for this idea is that when a person faces the real situation of ranking, s/he does extensive reseach before chosing the best as it concerns his/her career directly. Also the decision is not biased with previous affiliations to any of the institutes (for example Alumni of SIMB would always rate SIMB very high in the list)
    A futher refinement in this kind of survey would give us a real picture of the rankings and preferences, and help the present MBA aspirants getting a better idea of rankings.
    Though this might not be 100% perfect but this would be better and more realistic estimator of the situation.

  15. Without being carried away too much, i should say such rankings are anti national.

    Every one in b school circuit knows it is the SIBM alumnus in Today group who ensures its rank there.

    MDI is reaping what it sowed couple of years back, buying rankings. Obviously you can not do that with everyone.

    Problem with Palety's rankings that you said you will analyse tomorrow:

    1. No data verification- If an institute publishes placement report, you should know how much does major company offer on campus and match it with the actual offers.

    2. Focussing on physical infrastructure instead of intellectual one.

    3. Quantity vs Quality of publications. You should check how many case studies are actually taught at other B schools or how many articles actually form part of discussion.

    4. Quality of students as measured in the rigor of admission process and profile of students (number of IITian, NITians etc, previous work ex)

  16. I request Rashmi not spend her precious writing skills and time on these type of paid and pathetic yearly rankings.

  17. I bought both the issues of BT and Outlook this month hoping to get a complete picture of whats happening in the B school circuit. Instead the results have left me utterly confused. The outlook report presents a better picture than BT . BT is sold for money , thats clear by the rankings they have done. Thats why we see IIPM (not even recognised by the AICTE)appear /disappear every consecutive year. Dont be surprised if some Tom Dick n harry insti . from Andaman n Nicobar makes its entry next year. :)

  18. i think you might be violating copyright act by putting the scanned ranking on your blog.

  19. Why everybody is beating around bush!

    First of all barring few IIMs they are just producing MBA clerks(MBA means Managing Barely Anything!).

    These poor people without any ground level knowledege are easily knocked out professionally and end up as big nothings after spending lakhs of rupees with these institutes.!

    These ratings are nothing but wooing gullible parents to shell out more money for coaching and then for admission to these institutes,.

    Now it is just become a indian idol show and rating,.The only thing missing is SMS polls to select a best business scholls,.

    Hindustna hai kuch bhi ho sakta hai so enjoy the articles and keep blogging


    Ps: Is it not a ploy by small IIMS to get noticed by means of Planting these type of stories !Muje lakta hai boss!

  20. Sometimes it is good to see some of these absurd rankings. Having them in this form atleast allows true aspirants/ informed guys not to accept them even with a pinch of salt.

  21. Sometimes it is good to see some of these absurd rankings. Having them in this form atleast allows true aspirants/ informed guys not to accept them even with a pinch of salt.

  22. shruti this side,basically i think rashmi you have wasted your precious time in rating this institute and plzzzz explain how iipm can even enter this ,i am also doing my mba from indraprstha university and it is AICTE approved why cant you include our university rather than this stupid iipm who has dud persons doing mba.plz try to open your minds beyond iims,etc

  23. :D.. Good One. I have always wondered about these rankings. These guys come out with absurd methods. I wonder any of these guys know basic maths :D : D

    Btw, Infra, faculty and placement is all that matters :)

  24. I am from BIM Trichy..and i cant believe the stupid rankings BT has given..based on just what comes first to people's mind when u ask them abt a B School..
    The rankings are simply outrageous...not expected out of a research firm like AC Nielson..They cant even spell my institute's name correctly forget giving us a ranking...crap...

  25. 明星代言 明星经纪公司
    制动单元 铝壳电阻
    modern abstract art sofa manufacturer
    净水器 开水器 净水机 净水 软水机 软水 直饮机 家用净水 家用净水器 家用净水机 中央净水 中央净水器 水家装 水家电 水卫士 混合机
    过滤机 DHL快递 俄罗斯签证 回转支承 Laser marking
    保险箱 法兰 法兰标准
    polycarbonate sheet 回流焊 波峰焊
    压球机 注册上海公司 儿童摄影
    牛皮癣 皮肤病 制氮机
    食堂售餐机 校园一卡通
    学校一卡通 ic卡售饭机
    食堂售饭机 深圳一卡通
    广东售饭机 机电设备安装
    北京发票 代开发票
    餐饮发票 住宿发票
    网络电话 免费网络电话
    假发 补发
    织发 植发
    压滤机 板框压滤机
    蒸馏水机 纯蒸气发生器
    上海搬家公司 上海搬场公司
    大众搬家 大众搬场
    张家界旅游 香港旅游
    深圳旅行社 打包机
    收缩机 对讲机 电源模块
    售饭机 水控机 水控器
    萎缩性胃炎 neoprene laptop bags
    SEO优化 计量泵
    胃炎 胃病
    冷水机 冰水机
    北京特价机票 北京打折计票 北京国际机票
    北京机票预定 北京飞机票
    北京订机票 北京机票查询 饮料机械
    银杏 水培花卉 企业宣传片 空分设备
    化工泵 离心机
    电话交换机 程控交换机 集团电话 集装袋
    混合机 混合机
    混合机捏合机 捏合机
    捏合机导热油炉 导热油炉
    导热油炉 反应釜 反应釜
    反应釜 spherical roller bearing
    搬运车 搬运车 电动搬运车 油桶搬运车 堆高车 电动堆高车 半电动堆高车 堆垛车
    高空作业平台车 电动叉车 平衡重叉车 前移叉车 电瓶叉车
    韩国饰品批发 模块电源
    X架 超薄灯箱> 易拉宝 展柜制作
    代理服务器 游戏加速器 网络加速器
    网通加速器 电信加速器 电信网通转换器
    电信网通加速器 网通电信互转
    网通电信互通 网络游戏加速器
    美国VPN代理 美国独享VPN 美国独享IP
    pvc ceiling panel Spherical roller bearings
    安全鞋 劳保鞋 防砸鞋 电绝缘鞋 上海安全鞋 上海劳保鞋 江苏劳保鞋
    服装软件 服装管理软件 进销存软件
    进销存管理软件 服装管理系统 服装进销存软件
    进销存系统 进销存管理系统 免费进销存软件
    吉林中医 东北特产
    阳痿 阴茎短小 阴茎增大
    早泄 前列腺炎 阴茎增粗 阴茎延长
    国际机票 上海国际机票
    国际特价机票 国际打折机票
    砂磨机 砂磨机
    砂磨机 卧式砂磨机
    卧式砂磨机 卧式砂磨机
    三辊研磨机 三辊研磨机
    三辊研磨机 混合机 混合机
    混合机 锥形混合机 锥形混合机 锥形混合机 行星动力混合机 行星动力混合机 行星动力混合机 无重力混合机 无重力混合机 无重力混合机
    干粉砂浆设备 干粉砂浆设备
    干粉砂浆设备 捏合机 捏合机 捏合机 导热油炉 导热油炉 导热油炉 反应釜 反应釜 反应釜 搪玻璃反应釜 搪玻璃反应釜 搪玻璃反应釜
    乳化机 涂料设备 干混砂浆设备 无重力混合机 胶体磨 涂料成套设备 双螺旋混合机
    北京婚庆 北京婚庆公司
    办证 呼吸机 制氧机
    亚都 亚都加湿器 亚都净化器
    饰品批发 小饰品批发 韩国饰品 韩国饰品批发 premature ejaculation penis enlargement
    安利产品 马来西亚留学
    网站优化 网站推广
    论文代写 代写论文
    拖链 防护罩 排屑机 塑料拖链 钢铝拖链
    深圳装饰 深圳装饰公司 深圳装修公司
    特价机票 打折机票 国际机票
    新风换气机 换气机 立式新风换气机 风机箱 新风系统 能量回收机
    搅拌机 混合机 乳化机
    毛刷 毛刷辊 工业毛刷 刷子 钢丝刷
    涂层测厚仪 硬度计
    兆欧表 激光测距仪
    测振仪 转速表
    温湿度计 风速仪
    噪音计 红外测温仪
    硬度计 万用表
    美容院 美容加盟
    澳洲留学 澳大利亚留学
    酒店预定 北京酒店预定 北京酒店
    nail equipment nail products nail product nail uv lamp nail uv lamp nail uv lamps uv nail lamp nail brush
    nail file nail tool nail tip nail gel curing uv lamps lights
    万用表 风速仪
    红外测温仪 噪音计
    苗木价格 苗木信息 标牌制作 深圳标牌 北京儿童摄影 防静电鞋 淘宝刷信誉
    威海凤凰湖 威海海景房 大庆密封件
    打标机 淘宝刷信誉 TESOL/TEFL国际英语教师证书 英语教师进修及培训 北京快递公司 北京国际快递

  26. 及时快捷为人类的交流创造更宽松的环境。跨世纪的服务历程,已为多家企业提供过翻译帮助,翻译公司译佰翻译公司能提供同传深圳德语翻译深圳俄语翻译深圳韩语翻译等数种同传语言,培养一批商务口译积累了丰富的经验,我们期待能为更多的企业服务。、上海翻译公司,东莞翻译公司质美价优、是我们的服务宗旨。同声传译让每一位客户满意是我们服务的标准。

    套国际会议同传服务,深圳翻译公司,专业深圳英语翻译 深圳日语翻译深圳法语翻译

  27. 及时快捷为人类的交流创造更宽松的环境。跨世纪的服务历程,已为多家企业提供过翻译帮助,翻译公司译佰翻译公司能提供同传深圳德语翻译深圳俄语翻译深圳韩语翻译等数种同传语言,培养一批商务口译积累了丰富的经验,我们期待能为更多的企业服务。、上海翻译公司,东莞翻译公司质美价优、是我们的服务宗旨。同声传译让每一位客户满意是我们服务的标准。

    套国际会议同传服务,深圳翻译公司,专业深圳英语翻译 深圳日语翻译深圳法语翻译

  28. 导热油炉吴桥县导热油炉锅有限责任公司是全国最大的生产导热油炉生产基地之一,公司主要生产各种导热油炉锅,熔盐炉, 转盘轴承,管式加热炉,蒸汽发生器,一二类压力容器.徐州回转支承 公司提供转盘轴承 --slewing ring slewing bearing slewing bearings服务. automation-industrial-industrial automation-slewing bearingslewing bearings

  29. ^^ nice blog!! ^@^

    徵信, 徵信網, 徵信社, 徵信社, 徵信社, 徵信社, 感情挽回, 婚姻挽回, 挽回婚姻, 挽回感情, 徵信, 徵信社, 徵信, 徵信, 捉姦, 徵信公司, 通姦, 通姦罪, 抓姦, 抓猴, 捉猴, 捉姦, 監聽, 調查跟蹤, 反跟蹤, 外遇問題, 徵信, 捉姦, 女人徵信, 女子徵信, 外遇問題, 女子徵信, 徵信社, 外遇, 徵信公司, 徵信網, 外遇蒐證, 抓姦, 抓猴, 捉猴, 調查跟蹤, 反跟蹤, 感情挽回, 挽回感情, 婚姻挽回, 挽回婚姻, 外遇沖開, 抓姦, 女子徵信, 外遇蒐證, 外遇, 通姦, 通姦罪, 贍養費, 徵信, 徵信社, 抓姦, 徵信, 徵信公司, 徵信社, 徵信, 徵信公司, 徵信社, 徵信公司, 女人徵信, 外遇

    徵信, 徵信網, 徵信社, 徵信網, 外遇, 徵信, 徵信社, 抓姦, 徵信, 女人徵信, 徵信社, 女人徵信社, 外遇, 抓姦, 徵信公司, 徵信社, 徵信社, 徵信社, 徵信社, 徵信社, 女人徵信社, 徵信社, 徵信, 徵信社, 徵信, 女子徵信社, 女子徵信社, 女子徵信社, 女子徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信,

    徵信, 徵信社,徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 徵信, 徵信社, 外遇, 抓姦, 離婚, 外遇,離婚,

    徵信, 外遇, 離婚, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 徵信, 徵信社, 徵信, 外遇, 徵信社, 徵信, 外遇, 抓姦, 徵信社, 征信, 征信, 徵信, 徵信社, 徵信, 徵信社, 征信, 徵信, 徵信社, 徵信, 徵信, 徵信社, 徵信, 徵信社, 徵信社, 徵信社, 徵信, 外遇, 抓姦, 徵信, 徵信社, 徵信, 徵信社, 徵信,


Disqus for Youth Curry - Insight on Indian Youth