Several of you wanted to know my views on the Business Today b school rankings which were published recently. Well, here they are.The piece is titled 'The Trouble with B School Rankings' and has been published in the latest issue of JAM magazine.
In a nutshell, I think it's a case of applying a methodology best suited for widely advertised FMCG products to educational institutes, whose excellence must be measured by completely different parameters.
I wish more discretion had been used, because these ranking surveys may mean nothing to the creamy end of the student layer. But they can and do mislead those with limited access to credible information...
