The Vice-Chancellor of Mumbai University will declare 'Joy of Giving' Week on campuses, on Sep 15. I am sure many more college managements join the movement and encourage students to do something for the underpriviliged, for society - with this push!
We're looking for a PR agency who can help get the press to cover the event. In the spirit of Joy of Giving it needs to be a pro-bono effort (mailer + some follow up, if possible).
If you can help, do get in touch! Email rashmi_b at yahoo.com.