Wednesday, March 05, 2008

Kisko Milega Cash?

Jiski hogi sab se badi sob story.

Yup, you no longer have to sing, dance, tell jokes, answer GK questions or even perform mindless tasks on TV to earn cash. All you have to do is convince the nation that your kahani is more dukhbhari than the two other contestants. Get enough sms votes, Rs 5 lakhs is yours!

Standard Chartered 'Kisko Milega Cash' is a new daily show on Star One. Tonight's episode featured one Good Samaritan who is supporting his rakhi sister and wants to use the money to buy a house for her. One Close-to-Tears-All-The-Time young lady who wants to buy her parents a house because ek din meri shaadi ho jayegi aur phir unka kya hoga. And a third gentleman whose story I missed but who looked dukhi as hell.

Each contestants pleads the merits of his/ her case for 60 seconds. Then an a/v is screened where all their friends and relatives talk about how selfless, helpful and needy the person is. The 'opinionmakers' (Neena Gupta, Jaya Bhattacharjee and Anil Dharker) mildly quiz them.

The real fun begins when the contestants start cross questioning each other. They're certainly don't seem too nice (or too bechara (anymore. "Aapke pitaji abhi jis ghar mein rehte hain wo kiske naam hai," asks the rakhi brother. "Lekin woto aapki asli behen nahin hai phir aap unke yeh sab kyun karna chahte hain?", Close-to-Tears counters.

Two out of three in the expert panel say they're not very convinced that any of the three are truly that needy or deserving (neither am I). But based on audience votes, one will get the paanch lakh ka cheque. And the premium rates charged for those smses will partly fund the prize won't it? Yeh to hua ek bheekh maangne ka naya, hi tech tareeka!
Star One can look forward to a LOOOOOONG line outside its office to participate. And the show just might catch on. Not with the kind of people who read or write blogs but what the channels like to call 'janta Janardhan'.

Speaking of which Ramayan seems to hit the sweet spot with the public. I guess we Indians can never tire of the story, no matter how slowly it unfolds. In fact, slower the better because unlike saas bahu serials you can't mess with the storyline - randdomly kill off characters, wipe out their memory etc.

My initial impression of Ramayan was that the only update to the 80s version was more make up and more faux gold ornaments. But when I tuned in yesterday after many weeks I realised it's a little more than that...

Bharat is asking bhraata Ram: "Mujhe kaise pata chalega ki mujhe pyaar ho gaya hai?" And Shri Ram replies:"Jab tumhara dil tumhara hote hue bhi paraya lagne lage." Or something to that effect. And he proceeds to give a long lecture on the merits of 'love'. How it is divine and natural and wonderful.

Of course he has already won Sita in the swayamvar by this time. But still. Duty, sacrifice, good son, good husband/ wife, good brother are the words you associate with Ramayan (the Valmiki version). The Sagar version is adding some whole new dimensions...

And another 'update' on the 80s Ramayan - a small thing but I find it interesting. In the original series Ram, played by Arun Govil had a red tilak and cropped hair. In the new version Ram has shoulder length hair and sports a sun-shaped bindi (signifying his suryavanshi origins).

In the 80s any Indian man with long hair (except for a sadhu) was labelled a delinquent. Parents would cry and beg, "Please cut it!". Now, you see long haired young (and even middle aged!) men all over the place. I guess it was Dhoni who made it fully mainstream and acceptable. (although he subsequently went and chopped it all off).

But hey, in case your parents still have a problem just tune into Ramayan and remind them,"Yeh fashion nahin, bhartiya sanskritik tradition hai."

Lastly, the amount they smile on the show. The pull of religion is strong but so is the need to bask in the glow of shiny, happy people. So what if they existed thousands of years ago...

A welcome escape from the daggers and knives being thrown by devranis and jethanis in homes, and on rival channels!

12 comments:

  1. The suits at the channels have perfected their strategy - more tears we are able to jerk out of the people's eyes, higher would be the wad of cash we would be sitting on.
    I found it to be an extreeeeeeemly dumbed down version of Business Baazigar, which itself enjoyed questionable success. The contestatns messed up life is his/her business model. Bettter you are able to convince people that you have screwed up your life the most, more are your chances of winning.
    The jury members - a former editor of a porn/adult magazine, an actress whose only claim to fame has been fathering Viv Richards's child. As for the third Xpert, less we talk about her credentials/competancy, better it would be for every one.
    I'd prefer the Lok Sabha channel any day.

    Shubhspace - This is where I blog

    ReplyDelete
  2. 1. The TV chaneels are getting crappier by the day. Just wait for the tipping point and then suddednly television will be not so popular anymore...that's what I feel.

    2. "...Sanskritik tradition..." loaved the chaoice of words :)

    ReplyDelete
  3. If for some reason my link above appears not to work, then you may try out this one

    Shubhspace - This is where I blog

    MODS, please feel free to delete this comment if you fel that my action amounts to spamming - I am not

    ReplyDelete
  4. I think every channel is trying to differentiate and come up with new and fresh formats for contests and distributing money. Unfortunately there are a few bad ideas erupting as well!!

    ReplyDelete
  5. Hmm...
    I was wondering and questioning myself that why i started liking Abhishek after so long and why i liked Hritik from the very first movie where as i coudnt convince myself that Kunal Khemu is a talented actor. The answer is alear and loud... Its the SUCCESS.
    Once the Abhi tasted success even people like me atarted liking him and Kunal who is notch ahead in every field is still trying to get their place because hhe is not successful till now.

    And.. its not be in fact People like you (RAshmi)(Whom i consider a mature person)are also in the success trap thatswhy you started liking new RAMAYAN when its hit now.

    ReplyDelete
  6. The new Sita is lot cuter than Deepika too! And we don't have the trademark Ramanand Sagar directorial touch - someone says a dialogue and then you show a dozen others reacting to that dialogue with identical facial expressions, one person at a time, with background music going 'dhang', 'dhang' for every person reacting.

    ReplyDelete
  7. The idea of generating a part of the final sum through premium paid smses is innovative. A new hi tech form of begging as said by rashmi aptly describes the situation.At least beggars make their identity known , these shows go begging with the lender( read sms er) hardly knowing he has been taken for a ride. A Rs 3 sms per person seems a little amount but when thousands of ppl send such smses daily amounts to good amount of money to fund these shows.

    ReplyDelete
  8. Goddd!!!! thats taking begging to a different level.. till now we had beggars hounding us at the traffic lights and railways stations.. atleast they were outside our homes.. now we have them right there in our drawing rooms or even bedroom for that matter.. whoaaaa.. scarrrryyyy

    ReplyDelete
  9. ...It's as if STAR is now begging to make it filthy rich, and give some poor(well, not so poor), a pittance as a reward for their histronics....wow what a business model ...fill your coffers from Indians emotions and their smes make them lighter happier about their life ..that they have done someting good ..the fact is they haven't..you would do much better to feed a hungry beggar,dog/cow outside your homes.

    ReplyDelete
  10. Great posts. I discovered your blog a week back and reading it has been highly informative and fun. In these blogs, I have found a place to stay connected to India and its (urban) youth. Your perspectives bring some sanity and supervision to the our whole youth culture and the churning thats taking place.

    ReplyDelete
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