The Indian tourism department has shown remarkable alacrity in making hay of the Shilpa Shetty situation. They released an advertisement in the UK which reads:
dear Jane Goody,
Once your current commitments are over, may we invite you to experience the healing nature of India.
Well, now that Ms Goody has been voted off Big Brother, I guess she can take up the offer...
Associating with a current event or controversy is nothing new - people have always done it. It's just that little bit harder though, as the news cycle has shortened considerably. Nothing stays in the headlines more than 48 hours (not even Ash and Abhishek!)
On the other hand, if you can't ride the wave, I guess you just create one. If not a full force tsunami, even little wavelets will do. The latest such example is a new video titled Bhai Tune Pappi Kyun Li by Mika Singh, of Kissa Kiss ka fame. For those who haven't seen it, here's the clip, courtesy Youtube..
Quite amusing, I say!
I know this is really shallow but I thought it was rather funny. I'm not saying anyone deserves to be forcibly kissed... Yet there was something strange about that incident. You could not help feeling Rakhi too was partly to blame. And that's the feeling - right or wrong - that's been played up in the song.
Kis tarah bani ek normal birthday party ek aitihaasik birthday... starts the video. 'Bhai tune pappi kyun li' has the Meet Brothers cheekily asking Mika: Why the hell did you have to kiss her. "Saari duniya chhod ke tujhe wohi bas mili?"
Mooh par cake lagake.. gale lagaya mujhko.. meri hi party mein... kyun uksaaya mujhko? The song goes onto claim kabhi is gaal pe kabhi us gaal pe kar diya kiss... Kya buraai kar di maine... Why the FIR?
And here's the killer portion. A girl wearing a trademark Rakhi Sawant outfit appears on screen in tears...
Mike ne mujhe yahan kiss kiya. yahaan!... honthon pe.. main ek Bhartiya naari hoon.. main gaal par kiss lar sakti hoon.. honthon pe hargiz nahin.
I think poor untalented Mika could never have come up with something so wicked. It's the Meet Brothers handiwork. What's more the tune is actually... quite catchy!
And ah, what timing! Rakhi Sawant is currently stuck in the 'Bigg Boss' house and can do nothing but fume in there. But she has promised to respond with her own video... where she will garland a Mika look-alike with chappals :)
Frankly, a good controversy never hurt anybody. Not Mika, not Rakhi, not Ms Shilpa 'Mummy they are calling me names' Shetty. As K comments, "I wonder if Miss Shetty will end up in a Hollywood production thanks to this fiasco".
At the very least, in the interest of racial harmony, Shilpa might get invited to Buckingham Palace for tea and scones. There, she can enlighten them on the joys of shaking one's hips... And eating with one's fingers!